Responsibilities

• Lead and own rescue organisation outreach and lead generation (via Facebook groups, DMs, email, and cold outreach) with a data-driven approach to how you prioritise and segment.
• Manage rescue leads from first contact through to onboarding, working closely with ops and product.
• Manage, implement, and monitor rescue growth initiatives end-to-end, including tracking pipeline progress and optimising what's working.
• On occasion: assist with website updates and SEO optimisation for rescue partners to improve search rankings and user experience.
• Respond to comments, DMs, messages, and reviews promptly and in our brand voice across Instagram, Facebook, and TikTok.
• Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale.
• Post reactive stories throughout the day (events, community moments, influencer reshares, rescue stories) to keep the brand feeling alive and present.
• Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
• Explore building a presence on Reddit down the line - a bonus if you have experience there.
• Identify, approach, and manage relationships with pet and lifestyle influencers across Instagram & TikTok.

Requirements

• Strong experience in community management, partnerships, or a closely related role.
• Demonstrable experience managing online communities.
• Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
• Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
• Organised with admin and data-aware: you'll manage a pipeline and track community KPIs.
• A self-starter who uses their initiative to find new ways to attract customers and rescue partners, rather than waiting to be told what to do.
• Happy to get out and about for events as part of the role.
• A genuine passion for animal welfare.

Preferred

• Experience building a presence on Reddit (bonus if you have experience there).

Benefits

• A chance to make a real difference for pet owners and animal welfare across the UK.
• The opportunity to work on meaningful projects with rescue charities and shelters.
• Hybrid working from London - 1 day a week from our Paddington office.
• Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.