Responsibilities

• Lead the development of Prime Video UK's corporate communications strategy, shaping the overarching brand narrative across business milestones, leadership moments and company priorities
• Act as a strategic communications advisor to senior leadership, crafting compelling corporate storylines that reinforce Prime Video's position as a trusted, market-leading entertainment brand
• Development and implementation of integrated content publicity strategies and campaigns for Original series, exclusive titles and first-run programming, including unit publicity.
• Development and implementation of creative concepts for premieres, launch events and talent moments including press junkets, set visits, screenings and digital-first activations
• Drive consumer brand PR initiatives that strengthen Prime Video's identity in the UK market, building cultural relevance and share of voice across lifestyle, entertainment and mainstream media
• Strategic media relations across traditional, digital and creator/influencer channels, in conjunction with the Amazon UK communications department
• Building and maintaining a diverse network of media contacts spanning broadcast, print, online, podcasts and social-first platforms
• Leveraging data and insights to inform campaign strategy, measure impact and optimise communications approaches across all four pillars
• Management of supporting comms agency/agencies, ensuring alignment with brand strategy and value for investment
• Budget management, reporting and cost-efficiency planning

Requirements

• Experience in professional communications or public relations
• Significant experience in professional communications across multiple disciplines — including corporate communications, brand PR, content/entertainment publicity.
• Proven track record of developing and executing high-impact, integrated communications campaigns that drive measurable results
• Strong media relations skills across traditional, digital and creator/influencer channels
• Demonstrated ability to develop and protect corporate narratives, with experience advising senior leadership on communications strategy
• Experience managing external agencies and budgets
• Excellent written and verbal communication skills with the ability to influence senior stakeholders

Preferred

• Bachelor's degree in communications, public relations, or a related field
• Experience spanning entertainment/content publicity, consumer brand PR, corporate communications and sports communications
• Demonstrable understanding of the UK media landscape including digital, social and creator ecosystems
• Experience with data-driven communications planning and measurement across multiple campaign types
• Familiarity with AI tools and their application in modern communications workflows
• Experience working across a four-pillar or integrated communications function within a media, technology or entertainment organisation
• Experience working in a fast-paced, global matrix organisation
• A genuine passion for TV and popular culture