Digital Communications Manager
SOS UK
UK (Remote)
£45K/yr - £49K/yrIn-housePart-timeMid level
1 day ago
Communications Manager - Maternity Cover
London, UK (Hybrid)
Salary Not AvailableMid LevelContract
Posted 1 month ago
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Job Summary
Own communications across external, internal and course-provider networks to strengthen WSET’s global brand, while coordinating cross-functional campaigns and shaping a consistent voice across regions.
- External and media relations: manage strategy, agency, events, and flagship leadership visits to drive coverage in priority markets.
- Internal comms and events: gatekeep messaging, content for key channels, Connect+ events, and leadership messaging for global alignment.
- Course-provider communications: newsletters, network promotion, and leading awards across regions to boost event promotion and sponsor visibility.
Job Description
Responsibilities
- Implement our existing internal, external and course provider communications strategies to strengthen the employer brand and raise its global profile in key markets.
- Ensure that WSET has a consistent voice in all internal and external channels, championing the refreshed brand and tone of voice guidelines to ensure colleagues across the organisation are confidently applying them.
- Collaborate with internal colleagues to ensure communication activities are coordinated, planned and aligned.
- Create and manage monthly reports on internal and external communication activity, clearly demonstrating value added to the business.
- External Communications
- Implement the media relations strategy to strengthen the WSET brand globally in priority markets including managing our PR agency.
- Plan and deliver external events in support of the refreshed WSET brand, including a media and influencer event planned at WSET School London in September 2026.
- Support senior leadership visits to key markets, including working with Panthera to maximise media coverage for an event planned in the US in October 2026.
- Work with the global marketing team to support global campaigns, tailoring media activity to regional requirements and putting in place local support as required and within budget.
- Act as key contact for media enquiries, building and maintaining relationships with media, and providing day-to-day media relations advice and guidance across the organisation.
- Develop written content for PR purposes, including press releases and case studies.
- Implement internal communications plan, acting as the internal communications gatekeeper to ensure that all messages are consistent, engaging and written to a high standard.
- Manage, review and develop content for key internal channels, including streamlining our Microsoft Teams channels to ensure they are clearly structured and consistently used across our organisation.
- Advise senior management on creating and refining key employee messages.
- Manage the Connect+ internal events programme: coordinate the schedule, promote sessions across all regions and departments, and ensure speakers are fully briefed and prepared ahead of each session.
- Manage the communications plan for our global network of course providers, producing and distributing two quarterly newsletters: one covering business-critical updates and one focused on events and Business Development activity.
- Act as the organisation’s key point of contact for all course providers communications, ensuring consistency in tone and language and managing information flow to ensure promotion of key WSET events to our course provider network, including the Global APP Summit (September 2026) and Graduation ceremony (April 2027).
- Lead communications for the WSET Excellence in Education Awards across all channels – internally, externally and to our course provider network – working towards the announcement and celebration of winners at the Global APP Summit in September 2026.
- Progressive experience in corporate communications, internal communications, press relations and/or journalism (in-house or agency) preferably in an international environment.
- Exceptional copywriting skills, with evidence of a successful track record of developing and delivering written content for a variety of audiences.
- Proven track record of achieving positive coverage in trade and consumer media, achieving significant PR impact and share of voice.
- Experience of appointing and managing PR agencies.
- Experience of building and managing relationships with a variety of stakeholders from diverse backgrounds.
- Proactive with strong planning, organisational and prioritisation skills, and the confidence to make decisions and operate under pressure.
- A collaborative team player with a positive and proactive attitude.
- Excellent budget management and reporting skills.
- Experience of working with drinks trade and consumer media in UK, US and/or key Asia Pacific markets.
- Proficiency in CRM and email marketing platforms, ideally Microsoft Dynamics and Dotdigital.
- UK Benefits
- Annual Leave - 27 days p/a + public holidays, increases with service; ability to buy/sell 5 days
- Pension (generous options available after three months)
- Vitality health insurance (after probation)
- Access to virtual GP appointments
- Rewards include Caffe Nero drinks
- Cinema tickets
- Apple Watch
- Cashback on Waitrose shopping
- Up to 75% off at Champneys Wellness Spa Resorts
WSET
WSET. Global Drinks Education. Since 1969, WSET has been the global leader in drinks education. We build knowledge, confidence and curiosity through globally trusted qualifications across beer, sake, spirits and wine, supporting professionals and enthusiasts at every stage of their journey.If you already hold a WSET qualification, don't forget to add it to your "Education" section on your LinkedIn profile!Wine: WSET Level 1 Award in WinesWSET Level 2 Award in WinesWSET Level 3 Award in WinesWSET Level 4 Diploma in WinesBeer:WSET Level 1 Award in BeerWSET Level 2 Award in BeerSpirits:WSET Level 1 Award in SpiritsWSET Level 2 Award in SpiritsWSET Level 3 Award in SpiritsSake:WSET Level 1 Award in SakeWSET Level 2 Award in SakeWSET Level 3 Award in SakePlease note: WSET is keen for students and educators to share their thoughts and ideas; however, it does not endorse the content of any published posts or endorse the individuals posting comments. We moderate all shared items and will remove any inappropriate material.
