Responsibilities

• Develop centralised communication (PR) strategies, messaging, narratives, and campaign playbooks for priority Stores topics that can be localised across diverse regions
• Partner with in-country communication teams across Europe, LATAM, MENA, and APAC to localise and execute communications programmes, ensuring consistency while allowing for country-level relevance
• Serve as subject matter comms expert for assigned topic areas, providing strategic communications counsel to senior-level executives
• Manage proactive media engagement – including launches, milestones, and executive spokesperson opportunities – and reactive media inquiries and issues
• Build and implement scalable mechanisms (playbooks, toolkits, calendars, processes) to coordinate B2C communications programmes across up to 29 countries
• Collaborate with US comms counterparts and global leads to align on worldwide strategies, messaging, and timing
• Coordinate with third-party business partners, brands, and customers on announcements and joint initiatives
• Write and manage approvals for press materials, statements, talking points, and external messaging
• Track industry trends, competitive landscape, and media sentiment to inform strategy and identify opportunities
• Contribute to team-wide planning processes including quarterly business reviews, annual planning, and cross-functional inputs

Requirements

• Experience in professional communications or public relations
• Experience managing content development, and campaigns
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• Experience working within a global company, with multi-country responsibilities
• Proficiency in communications measurement and evaluation

Nice to Have

• Experience with analytical tools and ability to dive deep into metrics and reporting
• Track record of strategic planning, consultation and delivery on major consumer-facing communication campaigns
• Knowledge of retail and e-commerce industry trends
• Experience with influencer relations and social media campaigns