Communications Lead - Rugby Development

City of Edinburgh, Edinburgh, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the rugby development communications strategy, translating priorities into clear narratives and coordinating with Marketing, Social, and Content to tell the community game story across channels.

  • Communications Strategy: plan and execute messaging aligned to calendar milestones and major rugby events.
  • Storytelling & Partnerships: gather and share stories from grassroots to maximise reach and impact with stakeholders.
  • Cross-functional Leadership: collaborate across teams to ensure a consistent voice and integrated campaigns.

Job Description

Responsibilities

  • Leading our Rugby Development communications strategy by driving a communications plan aligned to strategic priorities, collaborating with our Marketing, Social and Content teams as the lead voice on messaging for the community game
  • Identifying and delivering standout milestones and moments that matter in the rugby calendar
  • Championing the community game, ensuring Rugby Development and the domestic game is always well represented
  • Working closely with internal and external stakeholders to share stories that maximise reach and impact

Requirements

  • Someone that can translate high-level priorities into clear, compelling narratives
  • Ability to establish strong media relationships and a proven track record of generating impactful coverage, managing proactive campaigns and reactive situations
  • A confident collaborator - you build trusted relationships with partners, colleagues and grassroots clubs and you know how to bring people along with you
  • Experience leading integrated communication plans across communications, marketing and digital channels

Benefits

  • Enhanced pension scheme
  • Hybrid working
  • Electric car salary sacrifice scheme
  • Access to Tickets - rugby and concerts
  • Employee discounts
  • Wellbeing
Scottish Rugby logo

Scottish Rugby

3.3 Glassdoor

Scottish Rugby is the governing body for rugby union in Scotland.INTERNATIONAL RUGBYBased at Scottish Gas Murrayfield Stadium in Edinburgh, we administer Scotland's international rugby teams, and Scotland's two professional clubs, Edinburgh Rugby and Glasgow Warriors.COMMUNITY RUGBYAs well as international rugby, Scottish Rugby supports the club game in local rugby clubs across the country.

Edinburgh, Scotland, GBR
567 employees (88 in marketing)
45% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
594K
Traffic Source Mix
Search
62.5%
Direct
30%
Referral
5%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~567

Marketing Team

Marketing Team Size
76 (13% of company)

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