Communication & Marketing Advisor

Liverpool, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 3 weeks ago

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Job Summary

Own the integrated marketing and communications flow for Prima, shaping brand image, managing media relations, and content across print, digital, and social to maximize reach and reputation.

  • Own planning and coordination of campaigns and stakeholder communications.
  • Develop content opportunities to raise Prima's profile across print, digital, social, and emerging channels.
  • Manage brand ambassador duties and design outputs, including press materials, website content, and multimedia assets.

Job Description

Responsibilities

  • Planning in communication and campaigns, managing the consistent distribution of information to all stakeholders.
  • To identify, research and develop opportunities and content that will present a positive image of the organisation and to raise its profile, develop its reputation and maximise reach.
  • To co-ordinate the preparation of press releases including content and responses to media enquiries and developing good working relationships with media outlets.
  • To promote activities Prima are involved into relevant stakeholders.
  • To create content and regularly update and prepare relevant material for all channels, print and digital. This includes social media and digital platforms and emerging channels.
  • Monitor the effectiveness and impact of marketing and communications campaigns and use this to inform decision making.
  • Support with the planning and managing of events where promotion of Prima and our activities is required.
  • Liaise with a range of external suppliers, including print, mailing houses, web hosts and merchandise companies to ensure value for money.
  • Liaise with press as and when media enquires come in.Design
  • To act as brand ambassador controlling the creative design and publications of communication, marketing and promotional materials.
  • To design and manage the website, responsible for collating the content and format of our website and the functionality for users, including accessibility requirements.
  • To produce corporate documents, including the Annual Report, customer newsletters and other regular publications, collating data and content, using design software.
  • Shooting and editing visual content, creating videos, images and graphics that are engaging and informative using cameras, video recording equipment and drones.
  • Support Prima in identifying and submitting award nominations and applications where relevant to our objectives.
  • Manage the communication aspect of the intranet, ensuring content is engaging.
  • Support other teams with drone usage for surveys and other uses.
  • Work with partners to develop content, communications and marketing materials for example LCR and CHP, managing their social media accounts and websites as required.

Requirements

  • Full driving licence and use of a car for work
  • Educated to A’ Level standard or equivalent
  • Experience of working within a communication and/or marketing role where focus has been on producing high quality content and campaign management
  • Digital marketing experience (including website, CMS and social media)
  • Strong IT skills in packages relevant to role (InDesign, Adobe, Canva, Illustrator, Squarespace)
  • Experience of video creation – shooting and editing
  • Experience of working with design agencies and external suppliers, including briefing and project managing their activities.
  • Knowledge of customer segmentation methods for targeted communications

Preferred

  • Marketing/communications/PR qualification, degree or equivalent, CIM accreditation would be desired
  • CIM accreditation would be desired
  • Having experience across a broad range of media including digital, social and print to produce engaging content and campaigns

Benefits

  • Healthcare Cash Plan scheme – offering contribution to dental and optician costs, mental health support sessions and virtual GP appointments
  • Pension scheme
  • 24 days annual leave plus bank holidays plus 4 additional Concessionary Days over the Christmas period
  • Day off on your birthday (additional day)
  • Volunteering Scheme
  • Long Service Awards
  • Fully flexible working arrangements – hybrid working from the office and from home.
  • Free parking on site at Prima’s two offices
  • Enjoy Benefits Membership – offering great perks such as reduced gym membership and technology loans.
Prima Group logo

Prima Group

Prima Group currently owns and manages over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association, we provide homes for families, single people, over 55s, students, key workers and shared ownership homes. Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple mission to put our customers and communities first.Our vision is to create good quality, safe and affordable homes, helping to build strong communities.In April 2022, Pierhead Housing Association (Prima PHA) and Leasowe Community Homes (Prima Wirral) merged to form Prima Housing Group, an all-encompassing community-based Housing Association. We also own and manage our 256 commercial properties through Prima Commercial. Prima Group is the trading name of Prima Housing Group and Prima Commercial.

Founded in 2017
Liverpool, England, GBR
75 employees (6 in marketing)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
53.1%
Direct
31.1%
Referral
14.2%
Social
1.5%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
6 (8% of company)
Marketing Roles Posted (Last 30 Days)
1