Responsibilities

• Develop marketing strategies that generate measurable improvements in revenue, profitability, bookings, guest acquisition and commercial performance.
• Increase the awareness, reputation and market position of our brands while protecting the individual identity of each business.
• Create, own and continually evolve the commercial marketing strategy for the group, translating wider business objectives into clear marketing priorities.
• Plan, deliver and evaluate campaigns with clearly defined commercial objectives. Marketing activity should have a reason for existing beyond simply generating content, activity or attention.
• Develop meaningful reporting around marketing performance, guest behaviour and campaign effectiveness. Establish useful benchmarks and KPIs and use data alongside experience and judgement to improve decision making.
• Drive growth through brand development, trade marketing, consumer demand, product launches, sales support and commercial partnerships, working closely with our drinks sales team.
• Build relationships with media, suppliers, drinks brands, local organisations and other businesses. Identify collaborations, partnerships and stories capable of creating genuine commercial value and wider attention.
• Understand how people discover our businesses, what brings them through the door or leads them to purchase our products, and what encourages them to return.
• We’re looking for someone with several years of relevant marketing experience, ideally within hospitality, drinks or a closely related consumer-facing industry.
• You should understand that successful hospitality marketing happens in the real world, not just on a screen.

Requirements

• We’re looking for someone with several years of relevant marketing experience, ideally within hospitality, drinks or a closely related consumer-facing industry.
• You should understand that successful hospitality marketing happens in the real world, not just on a screen.
• You’ll need to be capable of moving between very different businesses and audiences and be someone who: Thinks commercially and understands the relationship between marketing activity and business performance.
• Understands brands and the importance of protecting what makes individual businesses distinctive.
• Is comfortable working with data, analytics and commercial KPIs.
• Can think strategically whilst remaining willing to get involved in execution.
• Can build systems and processes rather than waiting to inherit them.
• Can manage multiple brands, priorities and stakeholders.
• Can work collaboratively with an experienced senior leadership team, venue operators and salespeople.
• Is confident enough to challenge our thinking constructively.