Responsibilities

• Define and refine AINAD’s brand positioning, narrative and messaging across website, decks, socials and ecosystem presence.
• Act as a senior marketing partner to founders in the studio, especially for ventures in zero-to-one and one-to-early-scale stages.
• Help portfolio companies define ICPs, segmentation, positioning, messaging and launch strategies.
• Design and oversee early demand-generation systems (content, lifecycle, performance channels, partnerships, community), appropriate to stage and model.
• Build GTM playbooks and frameworks (channel testing, CAC/payback discipline, funnel analysis, experimentation) that can be reused across ventures.
• Translate complex, technical products into clear, compelling narratives for customers, investors and partners.
• Support hiring and structuring of initial marketing teams for high-potential ventures (including advising on agencies vs in-house vs fractional talent).
• Coach founders and early marketing hires on strategy, metrics, execution quality and operating cadence.
• Increase AINAD’s visibility in founder, investor and ecosystem communities via content, events, partnerships and thought leadership.
• Define marketing KPIs, reporting and insight loops at both studio and venture level to inform strategic decisions.

Requirements

• Significant senior marketing experience (CMO, VP Marketing, Head of Marketing/Growth) in startups or scale-ups, ideally in B2B SaaS and/or AI-led products.
• Track record of building GTM strategies and marketing systems for early-stage or scaling companies (positioning, launch, demand gen, funnel optimisation).
• Experience working across multiple products/business units or in a fractional/consulting capacity, comfortable context-switching while maintaining depth.
• Strong strengths in positioning, messaging and storytelling – able to create clear narratives from complex technology.
• Hands-on familiarity with modern demand-gen tools and motions (content-led growth, performance, lifecycle, outbound-adjacent, partner-led, PLG hybrids).
• Commercially minded and data literate – comfortable with CAC, payback, funnel metrics, channel trade-offs and stage-appropriate targets.
• Excellent communication and stakeholder skills; able to build trust quickly with founders, investors, and specialist partners.
• Low ego, high ownership; comfortable oscillating between strategic advisory and rolling up sleeves to ship assets, campaigns or playbooks.

Benefits

• A “CMO with leverage” role: apply your experience across multiple AI and SaaS ventures rather than a single company.
• Significant autonomy to design how marketing operates at both studio and portfolio level.
• Close collaboration with founders, builders and investors working on ambitious, AI-native products.
• Flexible structure (full-time or high-commitment fractional, to be agreed) with competitive compensation and upside aligned to impact.
• A chance to define the GTM DNA of a venture studio and help multiple startups avoid common marketing and growth pitfalls.