Cluster Marketing Manager at Urbis Schréder | London, UK

Cluster Marketing Manager

London, UK (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Own the UK&I marketing plan and translate European strategy into local campaigns, coordinating multi-channel activation (SEO, email, ABM, events) and audience-led campaigns that drive commercial growth.

Translate strategy into local campaigns and clear business communications for the UK&I
Lead multi-channel activation using centrally developed content tailored to local audiences
Identify audiences, map journeys, and embed personas into planning to optimize lead generation and conversions

Job Description

Responsibilities

Translate overall business strategy into clear communications for the business
Develop and implement the annual UK&I marketing plan aligned with European strategy and priorities
Ensure marketing priorities support commercial objectives and growth targets in the UK&I
Identify target audiences and personas, map customer journeys to key touchpoints and decision drivers
Embed personas into campaign planning, channel selection, and lead-generation strategies
Refine value propositions by identifying local market trends and customer expectations
Lead activation of European campaigns using centrally developed content and assets tailored locally
Adapt activation plans to local market conditions and commercial priorities while staying aligned with European strategy
Orchestrate multi-channel marketing deployment across UK&I: SEO, email marketing and automation, lead generation, ABM, social, events

Requirements

Bachelor's or Master's in marketing, business, or related field, however not essential with right experience. At least 5-10 years of relevant experience
Languages: English
Excellent written and verbal communication skills
Proven experience developing marketing plans and activating and measuring campaign performance
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools

Urbis Schréder

Why?Creating experiences through light is not easy, people demand usability, well-being and beauty. Some look to aesthetics to develop local identities, while others like interactivity, both with the aim of differentiating and providing new experiences.How?We pride ourselves on the long term partnerships we have already created while looking forward to what future relationships will bring. We strive to be a one-stop, problem-solving partner for our clients, delivering complex solutions thanks to both our flexibility and agility within the marketplace. We combine a global presence with a local approach, through brilliant people who understand the nuances of local markets.What?We align our goals with our clients. Sustainability is at the core, but we know this is not your only goal; you want to create value for your customers, providing well-being through pleasant experiences. You want to protect your investments and deliver success for every stakeholder involved and ultimately create fantastic spaces.

Founded in 1972

Basingstoke, England, GBR

63 employees (7 in marketing)

uk.schreder.com

Marketing Team

Marketing Team Size

5 (8% of company)

Traffic Signals

Monthly Visitors

68K

Traffic Source Mix

58.6%

Direct

30.2%

Referral

Social

2.1%

Paid

Headcount Trend

Current headcount: ~62

Links

uk.schreder.com

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.