Responsibilities

• Own a portfolio of franchisor accounts as their main day to day contact
• Build genuine, trusted relationships with senior stakeholders, often franchise directors and business owners
• Run regular calls and reviews, keeping clients informed before they have to ask
• Handle difficult conversations honestly and early, including when performance is below expectation
• Oversee campaign progress across PPC, SEO, email, listings and web, making sure work is on brief, on time and on budget
• Brief our internal specialists clearly and chase delivery so nothing stalls
• Work with our franchise broker on candidate quality, feeding what the franchisor is actually seeing back into targeting and messaging
• Spot problems and opportunities early rather than reporting on them after the fact
• Build and present clear, accurate reports on campaign performance, lead volume, lead quality, cost per qualified candidate and meetings booked
• Interpret the data, not just present it. Explain what changed, why, and what we are doing about it

Requirements

• Experience managing client relationships in a marketing agency, or a comparable client facing role where you owned the relationship
• Confident presenting performance data and holding your own with senior stakeholders
• Working knowledge of digital marketing channels, enough to discuss PPC, SEO and email credibly and challenge a specialist sensibly. You do not need to be able to run the campaigns yourself
• Strong written and verbal communication, clear and concise, no waffle
• Genuinely organised, able to run multiple accounts and deadlines without dropping things
• Comfortable with honest conversations, including delivering bad news
• Commercially aware, understands that a happy client and a profitable account are not the same thing

Preferred

• Experience in franchising, franchise recruitment or lead generation
• Experience with lead quality metrics rather than pure traffic and impressions
• Familiarity with CRM and marketing automation tools such as Mailchimp, Google ads, GA4, Meta Ads, GTM, ChatGPT and Claude.
• Experience with reporting tools such as Looker Studio, GA4 or similar

Benefits

• £30,000 - £35,000 DOE + Bonus
• Quarterly retention bonus
• 28 days holiday + Birthday off
• Company Pension
• Team socials
• Training and personal development programs
• Fun, collaborative environment
• Direct access to the leadership team and real influence over how the business runs
• Work with recognised national and international brands from a small team where your contribution is visible