Chinese Speaking Digital Marketing Executive

Birmingham, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own and drive social media programs for multiple client accounts, shaping strategy, content, and measurement to build authentic engagement in a Chinese-digital marketing context.

  • Social strategy: research competitors, pick platforms, set messaging, and identify target audiences.
  • Content and publishing: create plans, produce and publish daily content across formats to build connections.
  • Analytics and iteration: track metrics, derive insights, and apply improvements to content and campaigns.

Job Description

Own and drive social media programs for multiple client accounts, shaping strategy, content, and measurement to build authentic engagement in a Chinese-digital marketing context.

  • Social strategy: research competitors, pick platforms, set messaging, and identify target audiences.
  • Content and publishing: create plans, produce and publish daily content across formats to build connections.
  • Analytics and iteration: track metrics, derive insights, and apply improvements to content and campaigns.
PingPong Digital logo

PingPong Digital

PingPong Digital specializes in emerging market engagement for forward thinking brands, universities, and organizations seeking fresh and long lasting opportunities. We focus on delivering data-driven marketing, social media management, and digital advertising that connect you with global international audiences in high growth emerging markets.Our team has deep expertise in cultural nuances, platform partnerships, and localized content creation. We help you adapt your brand voice for every market while using insights from local channels. We apply our decade of experience in the face paced China market to being fresh perspectives and marketing approaches to your global audiences.Our Services Include:•Market Entry & Strategy – Tailored plans for outreach in high-growth regions•Social Media & Paid Campaigns – Targeted promotions on regional platforms•Content Localization – Messaging that resonates with global users•Education & Student Recruitment – Strategies to attract top-quality international students•Analytics & Insights – Data-based refinements for better performancePingPong Digital operates from four global offices, supported by our team of global specialists who craft impactful campaigns. We value transparency, collaboration, and measurable outcomes. Talk to us about reaching emerging markets with a focused, practical approach that helps you grow.

Founded in 2013
London, England, GBR
40 employees (24 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
42%
Direct
36.9%
Referral
13.6%
Social
4.2%
Paid
1.9%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
23 (57% of company)