Responsibilities

• Own PFM's brand globally and lead the voice in market
• Build out the senior marketing leadership layer, and put in place attribution and measurement discipline the function needs to scale
• Own growth across all channels
• Set and defend CAC and payback targets
• Hold the line on channel ROI
• Run experimentation and budget reallocation cycles
• Build out the four marketing pillars
• Hire GTM Lead, PR Lead, Growth Lead
• Develop and coach existing team members
• Set the operating cadence for the marketing function

Requirements

• 10+ years of progressive marketing leadership (CMO, VP Marketing, or Head of Marketing in a high-growth company)
• Multi-channel fluency across brand, performance, and lifecycle - not a single-channel specialist
• Strong commercial and analytical thinking - comfortable holding CAC, payback, and channel ROI targets
• Team building experience - has recruited, structured, and developed a marketing function end-to-end
• Audience-network fluency across social and creator platforms - PFM's reach is built natively on these surfaces, not on traditional broadcast
• Comfortable with modern marketing tech, attribution tools, and AI / automation
• Track record of scaling marketing in a scale-up environment
• Excellent async written communication - we are remote-first

Preferred

• Fintech, trading, crypto, or adjacent consumer finance background
• SEO depth (PFM's strongest current channel)
• International market expansion playbooks
• AI / automation enablement of marketing workflows
• Prior experience structuring senior marketing leadership layers from scratch