Channel Marketing Manager Apprentice

Reading, UK (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 weeks ago

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Job Summary

Shadow a Channel Marketing Manager to learn target audiences, competitors, and how to persuade buyers, then own a category plan with a clear vision, objectives and measures that guide asset delivery to Retail Partners across online and offline channels.

  • Learning to map buyers, competitors, and channel motivations across online and offline retail.
  • Developing a category strategy with vision, actionable objectives, investments, and success metrics for asset delivery.
  • Delivering critical marketing assets for Retail Partners and aligning with internal stakeholders across the organization.

Job Description

Responsibilities

  • To start, you will shadow a Channel Marketing Manager in the team – learning who we target, who we compete against, how we convince consumers to purchase Microsoft hardware and software.
  • You will learn how to create a strategic marketing plan for the category that includes a clear vision for the future, actionable objectives, aligned marketing investments and measures of success.
  • The role will involve taking sole responsibility for the delivery of critical marketing assets for our Retail Partners for both online and offline execution.
  • To execute this plan, you would learn how to collaborate with a broad set of stakeholders across the consumer division at Microsoft locally, including account managers and Partner marketers.
  • You will learn how our channel partners work, both online and physical stores. You will understand their businesses, what motivates them & how Microsoft can help them achieve their goals.
  • Relationship management is key predominantly internal; you will need to be able communicate effectively at all levels across the organisation.

Requirements

  • No degree yet (this is your launchpad!)
  • 5 GCSEs (including Maths & English, grades A*-C or 9-4)
  • 3 A-levels (A*-C), BTEC Nationals, T Level, or equivalent by September 2026

Preferred

  • Apply entrepreneurial and innovative thinking to identifying and executing business opportunities
  • Ability to analyze market data, draw relevant conclusions, develop accurate business plans and spot market opportunities
  • Build and drive program execution
  • Possess high standards for performance and compliance  
  • Ability to influence multiple stakeholder groups
  • Must be able to effectively articulate technology and product positioning to internal audiences.
Microsoft logo

Microsoft

At MAI, we are pioneering the future of what AI and consumer technology can be.

Founded in 2024
Redmond, Washington, USA
2.3K employees (142 in marketing)

Traffic Signals

Monthly Visitors
339.1K
Traffic Source Mix
Search
35.6%
Direct
38.3%
Referral
9.7%
Social
15.1%
Paid
0.9%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
35 (2% of company)
Median Career Experience
14 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
6

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