Category Growth Manager – Labels / Large Format at Bluetree Group | Rotherham, UK | £50K/yr – £60K/yr

Category Growth Manager – Labels / Large Format

Rotherham, UK (On-site)

£50K/yr – £60K/yrSenior LevelFull time

Posted 5 weeks ago

Job Summary

Own and grow the Labels or Large Format category end‑to‑end, driving revenue, profitability, and commercial performance while leading pricing, marketing, product launches, and cross‑functional initiatives.

Own growth strategy and category profitability
Lead multi‑channel marketing, product launches, and data‑driven action
Collaborate cross‑functionally to deliver priorities and initiatives

Job Description

Responsibilities

Developing and owning the growth strategy for the Labels or Large Format category.
Taking responsibility for category revenue, gross profit, and overall commercial performance.
Identifying customer needs, market trends, competitor activity, and gaps within the product range.
Developing business cases for new products, category improvements, and investment.
Reviewing pricing, margins, promotions, and category profitability.
Improving product pages, customer journeys, onsite merchandising, and website conversion.
Designing and delivering marketing campaigns across email, direct mail, press, and onsite channels to drive category awareness, customer engagement, and revenue growth.
Leading product launches and monitoring their commercial performance.
Using data and insight to understand what is driving growth and where corrective action is required.
Working across the business to ensure category priorities and growth initiatives are delivered.

Requirements

Experience in category management, product management, ecommerce, commercial management, or a similar growth-focused role.
A proven track record of delivering revenue and profit growth.
Strong commercial and analytical skills.
Experience using customer, market, and performance data to make decisions.
An understanding of pricing, product positioning, and proposition development.
Experience designing and delivering multi-channel marketing campaigns.
Experience influencing website, ecommerce, or digital trading activity.
Strong stakeholder management and communication skills.
The confidence to take ownership, challenge existing thinking, and drive action.

Preferred

Experience within print, manufacturing, ecommerce, or Labels/Large Format products is beneficial, but not essential.

Bluetree Group

Bluetree Group is an established and rapidly expanding retailer and manufacturer of Print sat across two Carbon Neutral sites; a 160,000 sq. ft facility and a 45,000 sq.ft facility based in the Yorkshire area.Based in the heart of the Northern Powerhouse, our two-time Virgin Sunday Times Fast Track 100 ranked business has grown rapidly from humble beginnings. Founded in 1989, Bluetree Group operates three brands within Bluetree Print (with brands instantprint, Route 1 Print and Kingsbury Press) Across these divisions sits a huge range of products from flyers and business cards, Roller banners and books. Bluetree Group has a customer base of over 700,000, ranging from the largest FTSE 100 Companies to small & micro businesses. Some notable awards we’ve recently achieved include: • The European Business Award for Manufacturing • The Sheffield Business Award for Company of the Year • 1000 Companies to Inspire Britain for the £20-£30m category • Northern Tech Awards 2021 - Listed in Top 100 Companies • Yorkshire Post Excellence in Business Awards 2021 – Business Transformation of the Year • 2021 & 2022 FT1000 Europe’s Fastest Growing Company • 2022 Printweek Awards - Bespoke Publications Printer of the Year • 2022 Printweek Awards - Highly Commended for Environmental Company of the YearIf you’ve got the right attitude and values, then Bluetree Group is for you. We’ll provide all the training, support and opportunities you will need to fulfil your potential, no matter which area you want to work in. Our departments include Production, Sales, Graphic Design, Marketing, Web Development, Compliance and many more!Websiteshttp://www.bluetreegroup.co.ukhttps://www.instantprint.co.uk/https://www.route1print.co.uk/https://kingsburypress.com/

Founded in 1989

Rotherham, England, GBR

171 employees (16 in marketing)

www.bluetreegroup.co.uk