Responsibilities

• Lead the delivery of the brand plan and growth priorities
• Translate brand strategy into clear plans and priorities
• Evolve brand positioning, look and feel to resonate with customers
• Oversee content across all channels
• Maintain brand consistency across the customer journey
• Influence the full customer journey—from awareness through advocacy
• Use customer insight and performance data to guide decisions and optimise experiences and performance
• Line manage the Assistant Brand Manager
• Collaborate with eCRM, Customer Care, Sales, E-commerce, Development and Performance
• Manage timelines and budgets

Requirements

• 3–5+ years’ experience as a Brand Manager or in a similar role within a consumer, services, D2C or subscription business, or at a creative agency supporting D2C clients
• Proven experience delivering brand plans and campaigns across multiple channels
• Confident working cross‑functionally with sales, digital, CRM and customer teams
• Strong understanding of brand fundamentals, multi‑channel marketing and customer journeys
• Excellent organisational and planning skills
• Commercial awareness with the ability to link brand activity to performance
• Strong judgement around language, tone of voice and messaging, with the ability to brief, review and improve content
• Able to work with insight and performance data to guide decisions and prioritisation
• Understanding of how customer insight is generated and used
• Degree or equivalent experience in design, digital media or a related field

Preferred

• Customer‑focused, insight‑led and a clear, confident communicator
• Collaborative, proactive and delivery‑driven
• Calm, resilient and able to work well in a fast‑moving environment
• Experience working in a regulated, sensitive or trust‑based sector
• Involvement in brand evolution, repositioning or proposition change
• Experience working with advocates, influencers or external partners
• Experience managing and developing direct reports
• Training in brand strategy, customer experience, behavioural science or insight
• Familiarity with SEO, content strategy, performance marketing or experimentation
• Experience with advocacy, referral or social‑proof programmes
• Awareness of emerging discovery behaviours (e.g., AI‑assisted search)

Benefits

• 187.5 hours holiday plus bank holidays
• Private Medical Cover - Individual Cover
• We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
• 24/7 employee assistance programme with an easily accessible app
• Family and friends’ discounts on our services & products
• Pension Scheme, up to 3% Company matched
• Free on-site parking