Responsibilities

• 1. Strategic & Operational Brand Ownership
• - Positioning & Brand Equity : Define the target customer, core proposition, price positioning, and "occasion fit." Refine the brand positioning continuously and ensure it is reflected consistently across physical QSR sites, FMCG, and digital channels.
• - Off-Platform Brand Building: Build awareness and "soul" beyond the delivery apps. Oversee the brand’s social media presence, maintain a regular cadence of content, and lead local activation campaigns to drive local demand.
• - Brand Partnerships: Identify, build, and execute high-impact collaborations with influencers, Studio teams, and complementary brands—turning an underutilized area into a major growth driver.
• - Visual Identity & Tone of Voice: Ensure the brand shows up consistently and distinctively across all touchpoints, including physical QSR (Quick Service Restaurant) locations.
• - Demand Generation : Shape major campaigns (e.g., Seasonal Specials, limited-time offers) and lead high-level demand planning in partnership with the Growth team.
• 2. Commercial & Business Development
• - Obsessive Network Expansion: Drive expansion by relentlessly pushing the Sales team to sign more sites and the Ops team to add the brand wherever it isn't present. When needed, pick up the phone yourself to make expansion happen.
• - QSR Model Proof & Rollout : Personally launch the first QSR sites—find franchisees, secure property, and prove the model. Once predictable, hand it over to the QSR team to scale.
• - Founder & Strategic Relationships : Own the founder relationship and help shape the FMCG strategy so it develops in lockstep with Sessions’ wider approach. Manage tracking toward call options where applicable.

Preferred

• The "FMCG Playbook": Experience in a sophisticated brand management environment (e.g., FMCG or retail) is highly desirable.
• Commercial Gravitas: You are comfortable owning a P&L and can speak the language of margins and data just as well as the language of design and "vibe."
• Master of Influence: You can navigate internal friction and align different departments (who have their own KPIs) toward your brand’s North Star.
• Entrepreneurial Grit: You are a "founder-minded" leader who can build a brand from the ground up without needing a massive marketing agency at your beck and call.
• Charismatic and energetic with a passion for food
• Expert level of English language
• Right to work in the UK

Benefits

• Financial
• Share Options - Receive an amount of share options for Sessions Market Ltd.
• Pay day on demand - Access to pay whenever needed
• Expense card - Company Card
• Finance Platform - Access to 'Mintago', Financial Wellbeing Platform
• Hybrid Working - up to 2 days working remotely per week
• Holidays - 25 days + bank holidays + Birthday Off
• Healthcare - Healthcare Cash Plan scheme
• Employee Assistance Programme - Support for mental health and legal services
• Socials - Monthly socials