Responsibilities

• Turn qualified campaign briefs into a working scope, agreeing objective, audience, campaign type and success measures with the GTM lead, and challenging the brief where it needs sharpening.
• Coordinate the Content and Design teams and the relevant channel leads through build, activation and delivery, keeping momentum and unblocking issues as they arise.
• Own delivery QA as a campaign moves through each stage, from brief to close, keeping Dynamics, CIJ and the Content Management Platform current throughout.
• Track campaign performance once live, read genuine interest and intent from the audience reached, and make in flight optimisations to keep performance on track.
• Run the post campaign review, capture lessons learned, and feed them into the shared campaign framework and playbook for the next campaign of that type.

Requirements

• minimum criteria you’ll need is proven experience running marketing campaigns end to end at Manager level, ideally within professional services, financial services or a comparable regulated environment.
• Experience with a CRM, such as Dynamics, and a campaign management platform or equivalent workflow tool.
• Experience planning and coordinating across different campaign types, including one off/reactive, always on/nurture and integrated multi channel.
• Highly organised with genuine attention to detail, spotting a gap in a brief or a small error before it causes a problem downstream.
• A clear, proactive communicator, comfortable coordinating senior stakeholders without formal authority over them.
• Data driven, starting from performance numbers and what has already worked on campaigns of that type rather than reinventing an approach.

Benefits

• We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.
• We’re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.