Business Director, Programmatic at WPP Media | London, UK

Business Director, Programmatic

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own programmatic leadership and client-ready activation, driving multi-channel programmatic campaigns, while developing junior staff and optimizing trading tactics across global accounts.

Ownership: Line management and coaching of junior programmatic staff to lift team performance.
Activation: Campaign planning, activation, and optimization across DV360/TTD/Amazon with a focus on best-in-class output.
Partnership and revenue: Deepening client and media-owner relationships to spot new optimization opportunities and drive revenue growth.

Job Description

Line Management:  Line manage a team of junior Programmatic team members (e.g. Programmatic Account Managers, Programmatic Executives), providing coaching, mentorship, and support for their development and career progression.
Campaign Management: - Build effective programmatic media plans to organize campaign actions and goals.
Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns operate at the highest standard and deliver top-quality output for clients.
Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers across your clients.
Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.
Client and Partner Management: - Build strong, effective relationships with clients and partners, maintaining trust and respect.
- Demonstrate an understanding of media and technology developments that influence client business.
- Drive revenue growth through spotting new optimisation opportunities, services, or products and delivering excellent results.
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
- Understand relevant products and solutions developed within the group.
People Development: - Motivate and train individuals, being a key stakeholder in the development of junior staff.
- Support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.
- Clearly outline tasks and objectives with team members, with specific deliverables and timelines for progression.
- Highlight great teamwork and client initiatives; demonstrate examples of Programmatic and Display best practice to the wider team and contribute to department and agency PR.
Operational Excellence: - Utilise appropriate tools to drive accountability in programmatic buying, direct buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and processes throughout the end-to-end campaign lifecycle.
- Proactively seek opportunities to develop and enhance understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com