Responsibilities

• Define and own the long-term Branded Content strategy for efficient and effective partner content management, driving audience and revenue growth.
• Set clear KPIs, success metrics and performance frameworks for all branded content activity
• Oversee the end-to-end development, production and distribution of branded content across all platforms
• Maintain consistently high editorial, creative and production standards across all output
• Provide strategic oversight of our IMG production partnership, driving innovation, efficiency and quality
• Lead the delivery of partner campaigns from concept to execution and reporting, demonstrating clear ROI
• Build and maintain senior relationships with key commercial partners
• Collaborate closely with Digital Commercial, Partnerships, Broadcast, Sales, Marketing and Operations teams to deliver integrated activation programmes
• Lead, coach and develop a high-performing team, fostering a collaborative and accountable culture
• Own budgeting, forecasting and financial performance, ensuring efficient resource allocation and profitability

Requirements

• Proven experience leading branded content or sports content teams, delivering high-impact campaigns across digital, social and broadcast
• Innovative creativity and big picture strategic thinking
• Deep understanding of the sports media and commercial landscape, with a keen eye for what works on social
• Track record of driving revenue through content-led partnerships
• Strong financial acumen, with experience of budget ownership, forecasting and pricing strategy
• Excellent stakeholder management skills, with the confidence to influence at senior level internally and externally
• Highly organised with exceptional project management capability in complex environments
• Data-driven mindset, using insights and performance metrics to optimise content and demonstrate value
• Passion for innovation, with up-to-date knowledge of emerging content trends and platforms
• A meticulous eye for detail, with a commitment to quality and excellence in delivery

Preferred

Benefits

• Casual dress
• Company pension
• On-site parking