Brand Strategist at The Elites | London, UK

The Elites

Brand Strategist

London, UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the brand strategy and employer branding playbook by turning research and culture clues into clear personas, differentiated positioning, and engaging brand narratives across multiple channels.

Insights to personas: translate research into audience profiles that shape messaging and EVP development.
Brand foundations: define voice, visuals, and a framework to guide creative work across films, social, and campaigns.
Activation and measurement: craft briefs, guide productions, and set KPIs to drive impact.

Job Description

Responsibilities

Uncovering Insights: You'll work with our Research team to identify culture gaps and deduce implications for the brand
Industry scan to analyse trends and come up with a leading insight and platform
Develop employee value propositions (EVPs) for clients across global industries and markets
Translate research and audience data into rich personas to inform messaging strategies
Translate complex ideas into clear insights
Developing Brands And Identities: Develop differentiated and effective brand positioning
Craft compelling brand narratives that communicate our client’s story, purpose and EVP
Develop clear brand frameworks, including voice and visual guidelines, to guide creative execution
Build strategic messaging that can be rolled out across various mediums (e.g. films, content series, social activations)
Nurture creative work through to production, providing constructive, clear feedback, collaborating effectively with account teams to manage client delivery

Requirements

4+ years’ experience in brand strategy, ideally within an agency environment, or a mix of agency and client-side experience. Bonus points if you’ve worked on employer branding, culture, or purpose-driven brands
Proven ability to think critically and synthesize complex insights from research, trends, and data into actionable strategies
Experience in brand naming, positioning, building ‘brand worlds,’ campaign messaging, and defining creative principles that guide impactful work
Strong storyteller and communicator: you’ll be creating decks and leading client-facing presentations
A natural eye for design and detail, understanding how verbal and visual identities combine to build memorable brands.
Collaborative and adaptable working style.

Nice_to_have

Bonus points if you’ve worked on employer branding, culture, or purpose-driven brands

Benefits

A Happiness team whose role is to make Wiser the best place to work possible. Whether it’s keeping the office stocked up with snacks, sending you a care package when you’re poorly, or planning the next Wiser party, they make the office a much happier place
A culture calendar full of options - from black tie to sports day, book club or run club, there’s something for everyone.
We’re pretty proud of the space we have here - from phone booths to walking pads, all the way to a rainforest for focus-time… whatever vibe you need, you can find it here.
The W breakfast - our Happiness team makes sure everyone starts the day right with a hotel-worthy breakfast spread. Fancy coffee tap and unlimited fizzies on offer too.
On top of your holiday allowance, the office also closes for up to 2 weeks over the festive period so we can all recharge before coming back in the new year.
Wiser Bank Holiday - a beloved Purple People tradition. Each Autumn we take an extra day off to celebrate Wiser’s birthday. Cake and candles at the ready…
Moving House Day - one of life’s most stressful events made easier by an extra day off.
Work from Anywhere - everyone has a number of days to work from home or wherever they fancy. Whether it’s staying home to snuggle your cat or working from Greece for a week in the summer, WFA is the answer
Therapy - with 5 therapists to choose from, each year you can get up to x3 therapy sessions subsidised through Wiser to take either here in our own secret Log Cabin, externally or online (you pay £20 a session and we cover the rest

The Elites

Welcome to The Elites 🏆Following the high success of our 100 over 100 awards, we’ve levelled it up to be an industry award for the top talent across the whole of tech sales.With some of the industry’s most influential judges, world-class entertainment, and a venue to match.An awards ceremony for the following categories:🚀 Sales Development Rep - SDR with outstanding performance, cross team collaboration and exemplifies creativity outside of automation🔥 Account Executive - New business rep with outstanding performance, cross team collaboration and makes moves to grow their business🤝 Account Management - Rep that's achieved the highest growth👍 Customer Success - Rep that has retained customers and given exceptional client experience💃 Making Moves - Women in tech sales that makes moves, performs, and supports other women🙌 SDR Manager - Most influential SDR leader focussing on D&I, performance, & creating the next generation of reps💫 Sales Leadership - Most influential leader focussing on D&I, performance and employee NPS⭐️ Commercial Team - Team with a high-performance culture and strong employee engagement, retention & brandJoin us for a black-tie evening of celebration and to attend the biggest night in sales Get your tickets here ⬇️

London, England, GBR

3 employees

wearewiser.com/elite