Brand & Sponsorship Marketing Lead

Cardiff, UK (Hybrid)

Salary Not AvailableSenior LevelTemporary

Posted 2 weeks ago

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Job Summary

Own cross-channel brand campaigns and analytics to improve equity, working with agencies and partners to drive measurable performance.

Own multi-channel campaigns from brief to measurement, aligning across digital, social and traditional channels.
Lead stakeholder management and agency partnerships to maximize impact and ensure brand consistency.
Turn data and insights into continuous improvement and a high-performing marketing culture.

Job Description

Delivering integrated campaigns that build brand awareness, engagement and equity
Planning and executing activity across digital, social and traditional channels
Using data and insight to measure performance and drive continuous improvement
Managing agency and brand partner relationships to maximise impact and value
Ensuring brand consistency across all communications and touchpoints
Collaborating across teams to deliver our customer value proposition
Supporting budget management to deliver campaigns with purpose and accountability
Sharing insights and learnings to help build a high-performing marketing culture

Strong experience delivering multi-channel marketing campaigns
A proven track record of driving positive brand performance
Experience managing stakeholders, agencies and partnerships
Confidence using data and insight to inform decisions
Excellent communication and influencing skills
Strong organisation and the ability to manage multiple priorities
A creative mindset with a sharp eye for detail

Experience in a regulated environment (e.g. financial services)

Flexible hybrid working – Our award-winning approach gives you the flexibility to work from home and from the office. Collaboration matters to us, so you’ll spend at least 8 days per month based in our Cardiff office.
A truly inclusive workplace – Proudly named in the 2025 Inclusive Top 50 UK Employers List , ranked 27th , recognising our ongoing commitment to inclusion and belonging.
Customer excellence you can be proud of – Winners of Double Gold Awards for Customer Satisfaction at the Fairer Finance Awards 2025 for both Savings and Mortgages.
Engaged, supported colleagues – Our colleague engagement scores consistently exceed 85% , reflecting a positive and supportive culture.
Wellbeing at the heart of what we do – Our Belong benefits package is designed to put our people first, supporting your physical, mental, and financial wellbeing.

Principality Building Society

Principality is a mutual building society, which means that we're owned by and run for the benefit of our 500,000 Members – our savers and borrowers. We don't have any shareholder interests to satisfy so all our profits are put back into the Society, to benefit our Members. Our key priority is to keep our Members’ money safe and to remain true to the meaning of being a mutual.We’ve been looking after our Members’ savings and mortgages for over 165 years. With 69 locations across Wales and the Border Counties, we’re the UK's 6th largest building society. Our Chief Executive, Iain Mansfield, was appointed in 2025 and our Chair, Simon Moore in 2024.We love to celebrate everything that’s great about Wales. In January 2016, as part of our ongoing support and commitment to Welsh rugby, we entered a new landmark partnership with the Welsh Rugby Union, with the renamed Principality Stadium.

GBR

809 employees (26 in marketing)

www.principality.co.uk