Responsibilities

• Own and grow full-funnel marketing and product strategies across a portfolio of business, identifying new opportunities to scale advertiser investment.
• Lead local and multi-market client and agency relationships, driving adoption of TikTok’s advertising products, creative solutions, and strategic best practices.
• Engage C-suite stakeholders to build trusted partnerships and unlock revenue growth.
• Monitor campaign performance and market trends, delivering data-led insights that drive continuous improvement and tangible business outcomes.
• Shape TikTok’s external narrative in the category through thought leadership and proactive client engagement.
• Provide education and insights on platform trends, creative excellence, and performance strategies.
• Deliver a best-in-class client service model in close partnership with Client Solutions and cross-functional teams, including Marketing Science, Product, and Creative Operations.

Requirements

• Media sales, agency leadership and / or performance marketing with experience in digital marketing, social or brand partnerships.
• Track record of managing client and agency relationships, including C-suite engagement.
• Proven ability to meet and exceed commercial goals across a book of business in partnership with cross-functional teams.
• Analytical and strategic thinker with a solutions-oriented mindset.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.
• Solid understanding of advertiser tracking, attribution and measurement frameworks.

Preferred

• Experience managing globally important brand relationships across CPG / FMCG and global/multi-market remit for enterprise brands.
• Understanding of the CPG sector and key players in the Beauty and Care space
• Experience creating video-first creative strategies that leverage creators, trends, and community insights.
• Comfortable working in a fast-paced environment with evolving priorities.