2 months ago
Senior Brand Manager, Partnerships, Chivas
Pernod Ricard
London, UK (Hybrid)Full time
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Senior Brand Manager, Partnerships, Chivas
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own the end-to-end partnership activation engine for high-profile sports collaborations, turning partner rights into culturally resonant content and earned impact across global markets.
- Own cross-functional delivery and on-brand activation from concept to launch, including influencer and content sequences.
- Lead content strategy and creator engagement to drive earned reach and cultural conversation beyond paid media.
- Manage budgets, governance, and asset usage to maximize brand value and partnership performance.
Job Description
Responsibilities
- Lead the day‑to‑day delivery of key sports partnerships across Scuderia Ferrari HP and Arsenal FC, managing partner relationships and contracts to a high professional standard
- Deliver the partnership content and activation strategy, ensuring all contractual rights and assets are used efficiently to drive brand and cultural value
- Act as the central point of coordination across internal teams and agencies to ensure partnership activity is delivered seamlessly, on time and on brand
- Identify and deliver partnership‑led moments that generate buzz and visibility beyond paid media
- Manage partnership activation budgets, ensuring investment is focused on activity that drives earned impact and cultural cut‑through
- Support the Marketing Manager on the development of campaign briefs, translating partnership and cultural objectives into clear, inspiring creative direction
- Lead the day‑to‑day development and delivery of partnership‑led campaign content, from ideation through to launch, with an earned‑first mindset
- Develop content designed to travel organically, earning attention and placing Chivas Regal at the heart of cultural conversation
- Collaborate with internal teams and agencies to ensure creative excellence across content development, social delivery and campaign amplification
- Ensure all campaign content aligns with global brand strategy and cultural platform objectives
Requirements
- You are a positive, highly driven and organized person with relationship skills and attention to detail.
- Are extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
- Have solid content creation expertise and understand the process from conception through to production
- Have a good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value
- Have strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
- Are creative – thinks laterally, thinks inventively
- Thrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver results
- Demonstrate good commercial understanding
- Are adept at planning and organization – structured planning, organized time effectively, good project management skills, meets deadlines
- Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you
Preferred
- You are a positive, highly driven and organized person with relationship skills and attention to detail.
- Are extremely consumer-centric, understanding how modern luxury & youth culture works, turning strong understanding of consumer insights into actionable strategy, comms & activations.
- Have solid content creation expertise and understand the process from conception through to production
- Have a good understanding of the creator and influencer landscape, and how to integrate creators into marketing activity to drive cultural impact and value
- Have strong entrepreneurship skills, being able to proactively assess brand needs, understands consumer insight and transform them into actionable strategy.
- Are creative – thinks laterally, thinks inventively
- Thrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver results
- Demonstrate good commercial understanding
- Are adept at planning and organization – structured planning, organized time effectively, good project management skills, meets deadlines
- Have strong presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with you
Benefits
- private medical insurance
- critical illness cover
- an optional healthcare cash plan
- dental insurance
- 28 days’ annual holiday
- employee pension
- share incentive plan
- family care
- season ticket loans
- free mortgage advice
Pernod Ricard
4.1 Glassdoor
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass. You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.UGC policy: https://bit.ly/41XEYbx
Founded in 1975
Paris, Île-de-France, FRA
19K employees (2,955 in marketing)
87% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
290.7K
Traffic Source Mix
Search
58.6%
Direct
31%
Referral
6%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~19.4K
Marketing Team
Marketing Team Size
2,810 (14% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Kristen Colonna
Vice President, Marketing: Aged Spirits & Prestige Brand Portfolio
At the company for 5 years 7 months
Dan Flecker
Vice President, Skrewball and Brand Acceleration
At the company for 10 years 8 months
Matt Foley
Vice President Marketing - Absolut, Malibu, Kahlua, Tequila, Mezcal, Gin & Italicus
At the company for 14 years 4 months
Valeria Catterini
Senior Brand Director, Jameson & Redbreast
At the company for 15 years 4 months
Funding
Total Funding
$3.9B
Last Raise
Post IPO Debt, 9 months ago