2 months ago
Brand Marketing Manager
Markerstudy Group
UK (On-site)Full time
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Brand Marketing Manager
UK (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the end-to-end brand program across channels, agencies, and partnerships to drive growth within a regulated insurance context.
- Growth & Brand Execution: Own multi-channel campaigns from brief to delivery and measurement.
- Partnership & Operations: Manage agencies, suppliers, ambassadors, and event partnerships to maximize impact.
- Analytics & Optimization: Analyze results and drive future activity with clear recommendations.
Job Description
Responsibilities
- Leading the development and delivery of multi channel brand campaigns
- Managing supplier, agency and ambassador relationships to maximise campaign performance
- Identifying new marketing opportunities and supporting brand growth initiatives
- Overseeing media planning and placement across advertising, sponsorship and events
- Managing campaign budgets and tracking performance against objectives
- Analysing campaign results and providing recommendations for future activity
- Leading annual reviews of marketing collateral and brand assets
- Working closely with internal stakeholders to ensure campaigns align with business objectives
- Supporting and attending events, sponsorship activations and promotional activities
- Managing customer communications in line with GDPR, FCA and regulatory requirements
Requirements
- Proven experience in a brand, campaign or marketing management role
- Strong campaign planning and project management skills
- Experience managing agencies, suppliers or commercial partnerships
- Ability to analyse campaign performance and interpret business data
- Excellent communication and stakeholder management skills
- Strong commercial awareness and creative thinking
- High attention to detail and organisational skills
- Advanced knowledge of Microsoft Office, particularly Excel and PowerPoint
- Ability to work independently and manage multiple priorities
Preferred
- Experience within financial services or a regulated industry
- Experience managing ambassador or sponsorship partnerships
- CIM qualification or equivalent marketing qualification
Markerstudy Group
Markerstudy Insurance Services Limited (MISL) is one of the largest Managing General Agents in the UK. With a strong presence in the UK motor insurance market, we specialise in niche motor cover, where our solid market knowledge and experience enables us to create highly targeted products for sectors such as: young drivers, high performance/high value cars, Japanese imports, kit cars, unusual occupations, accident/conviction records, taxis and driving schools - to name but a few.Our success is underpinned by our underwriting strategy to identify and apply special risk factors to the customers’ advantage. That, and our skilled underwriting technicians who are friendly, accessible and empowered to make decisions.We only transact business through professional UK insurance intermediaries and we take pride in fostering excellent working relationships. Our products feature prominently on Aggregators' sites, such as Confused.com, Go Compare and Compare the Market, via our broker partners.
Traffic Signals
Monthly Visitors
17.5K
Traffic Source Mix
Search
45.4%
Direct
42.4%
Referral
8%
Social
2.7%
Paid
1.3%
Headcount Trend
Current headcount: ~2.5K
Marketing Team
Marketing Team Size
88 (4% of company)