Responsibilities

• Plan, write and edit content across the Ashbourne and Fafunia brands, including web copy, blog content (long and short form), PR and internal communications, video scripts and campaign copy.
• Upload and maintain all written content on the CMS (WordPress), ensuring it meets brand guidelines and is optimised for search and readability.
• Produce design assets for print (banners, flyers, posters, signage) and digital (social media, web, email) using Adobe Creative Suite and Canva, often leaning on templates.
• Manage relationships with agency partners and freelancers to coordinate production of visual assets and templates where needed.
• Upload, format and quality-check all visual materials on the CMS, ensuring consistency with brand standards.
• Commission and brief photographers for nursery and product photo and video shoots across the estate.
• Manage the group image library, maintaining organised, up-to-date and brand-compliant photography across all 40 sites.
• Maintain visual standards and consistency across settings, identifying gaps and scheduling shoots proactively.
• Contribute to the planning and delivery of key marketing campaigns, particularly those with significant content requirements.
• Act as brand custodian across the group, ensuring brand standards are upheld in every piece of copy, design and visual output at every level of the business.

Requirements

• Strong portfolio demonstrating excellent copywriting, editorial and design work.
• Highly proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
• Confident working in WordPress or similar CMS platforms, including content upload, formatting and basic page building.
• Proficient in Microsoft Office and Google Workspace.
• Solid understanding of brand identity, tone of voice and visual consistency.
• Experience coordinating with external agencies, freelancers or photographers.

Preferred

• Digital marketing knowledge and experience (desirable).
• Basic video editing skills (desirable).