Responsibilities

• CRM & Customer Lifecycle Marketing: Manage the end-to-end CRM programme including email marketing, customer journeys, segmentation, personalisation, campaign execution and performance optimisation
• Website Content & Optimisation: Own day-to-day website content updates, merchandising, promotional implementation and customer experience improvements across Mobiles.co.uk and associated brands
• Testing & Conversion Optimisation: Lead the A/B testing roadmap, working closely with UX, design and development teams to identify opportunities to improve engagement, conversion and customer experience
• Marketing Performance & Analytics: Monitor, analyse and report on website, CRM and campaign performance using analytics tools, providing actionable insights and recommendations to stakeholders
• Product Launch & Trading Support: Coordinate the delivery of major manufacturer launches and commercial campaigns, ensuring assets, messaging and customer journeys are executed effectively across all channels
• Brand Campaign Delivery: Support the creation and execution of integrated marketing campaigns across paid, owned and earned channels, working with internal teams and external agencies where required
• Website Development Projects: Support strategic website development initiatives, including UX improvements, platform enhancements and brand website redesign projects
• Stakeholder & Agency Management: Build strong relationships with internal stakeholders, external agencies and manufacturer partners to ensure delivery of marketing activity aligned to business objectives

Requirements

• 2+ years' experience in a digital, CRM or marketing role
• Experience managing email marketing campaigns and customer journeys
• Strong analytical skills with experience using Google Analytics (GA4) and reporting tools
• Understanding of CRM principles, segmentation and personalisation techniques
• Experience managing multiple projects and deadlines in a fast-paced environment
• Working knowledge of HTML and CMS platforms
• Understanding of UX, CRO and website optimisation principles
• Strong communication and stakeholder management skills
• Proficient in Microsoft Office applications such as Excel, Word and Powerpoint

Benefits

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Hybrid Working (with an expectation to meet in person once a week)