Responsibilities

• Picture yourself as one of the key people responsible for making sure our brands look, sound and feel exactly as they should — wherever our patients come across them.
• Bring our brands to life - supporting the development and management of distinctive brand identities, propositions, messaging and tone of voice across the Riverdale Healthcare group
• Be a brand guardian - helping make sure marketing activity remains consistent, recognisable and aligned with our values and commercial objectives
• Create brilliant content - developing engaging materials across social media, digital, print, photography, video and other marketing channels
• Develop campaigns - helping create insight-led brand campaigns that build awareness, engagement and reputation
• Support our practices - working with practice teams to identify local marketing opportunities and helping them make the most of their brand within their communities
• Work with creative partners - briefing and managing agencies, designers, photographers, suppliers and other external partners to deliver high-quality work
• Keep an eye on the market - researching competitors, consumer behaviour and wider dental, healthcare and marketing trends
• Spot opportunities - bringing fresh ideas that could increase brand visibility, patient engagement and loyalty
• Work collaboratively - partnering with the wider marketing team and internal stakeholders to make sure campaigns and brand activity work together

Requirements

• Has experience within branding, content or a similar creative role
• Has a genuine interest in brands and understands what makes a brand distinctive and memorable
• Can create engaging written and visual content for different audiences and channels
• Has a great eye for detail and can spot when something doesn’t quite feel "on brand"
• Is confident managing several projects and priorities at the same time
• Enjoys working with different people, from practice teams and senior stakeholders to agencies and suppliers
• Can take a brief and turn it into something creative, practical and engaging
• Is comfortable working independently in a remote environment
• Keeps up to date with marketing trends and isn’t afraid to suggest something new
• Thinks commercially and understands that great marketing should ultimately support awareness, engagement and business growth

Preferred

• Experience within dental or healthcare would be useful, but it certainly isn’t essential. We’re much more interested in finding someone with the right combination of creativity, initiative, brand thinking and personality.

Benefits

• Competitive Pay: From £28,000 depending on experience
• Remote Working: Enjoy the flexibility of working remotely while still connecting with our teams and practices
• Holidays: 25 days of annual leave plus bank holidays - go make some memories!
• Shop ‘Til You Drop: High street discounts on your favourite brands
• Always Learning: We’re all about growth, and we’ll support your development every step of the way
• Wellbeing Support: Access to our 24/7 Employee Assistance Programme for life’s ups and downs
• Room to Grow: As Riverdale continues to grow, so will the opportunities to develop your role, take ownership of new projects and make your mark on our brands