Responsibilities

• Develop and deliver marketing campaigns across weddings, retreats, corporate and seasonal events.
• Manage social media and create engaging content across digital channels.
• Manage and continuously improve the website, including SEO and enquiry conversion.
• Plan and deliver email marketing campaigns.
• Develop content including photography, video, blogs, PR and social media.
• Maintain brand consistency across all customer touchpoints.
• Develop partnerships and PR opportunities to increase brand awareness.
• Work closely with the commercial team to generate quality enquiries.
• Monitor marketing performance, including enquiries, engagement, ROI and database growth.
• Use data and insight to improve marketing activity.

Requirements

• Experience in a marketing, brand, communications or similar role.
• Strong understanding of social media, digital marketing and content creation.
• Excellent written and verbal communication skills.
• Creative, organised and commercially minded.
• Good understanding of website management and SEO.
• Strong attention to detail.
• Ability to manage multiple projects and deadlines.
• A genuine interest in hospitality, events, heritage and destination marketing.
• A proactive, positive and solutions-focused approach.
• Proven experience of Squarespace and good understanding of Google Analytics

Benefits

• Company pension.
• Employee discount.
• Health & wellbeing programme.
• Free/on-site parking.
• 28 days holiday inclusive of bank holidays.
• The opportunity to develop the marketing and brand of one of Yorkshire’s most distinctive heritage destinations.