Brand Manager

Burton Latimer, North Northamptonshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the brand agenda across strategy, activation, and portfolio changes with data-led decision making and AI-enabled insights to drive relevance, growth, and long-term equity.

Own annual brand plans, cross-functional activation, and budget discipline to deliver on strategy and P&L targets.
Lead agency and cross-functional delivery to ensure high-quality output, from innovation to packaging, with measurable impact on sales and market share.
Track performance and turn insights into actions across channels, audiences, and assets to inform the next 12 to 36 months of brand equity growth.

Job Description

Responsibilities

Shape and deliver impactful brand programmes that drive consumer relevance, commercial performance, and long-term brand equity.
Own high-quality activation, oversee brand profit and loss performance, and deliver portfolio changes—including innovation and renovation—with pace and excellence.
Work across functions, using data-led insight to inform decisions and manage multiple high-impact projects.
Play a key role in evolving the brand over the next three to five years, embracing digital and Artificial Intelligence enabled insights, accelerating innovation, and building towards broader responsibility within the portfolio.
Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.

Requirements

Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods).
Strong understanding of brand planning, campaign activation and asset development.
Ability to analyse performance data and translate insights into clear, actionable outcomes.
Experience collaborating with external agencies and delivering cross-functional projects.
Good financial awareness, including Profit and Loss performance.
Strong organisational and project management skills, with the ability to prioritise effectively.

Benefits

Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
Annual bonus
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
Continued investment in your personal development
As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
Access to 24/7 counselling service (via Grocery Aid partnership)
The freedom of Flexible Work Opportunities
Enhanced Maternity / Paternity / Adoption Leave
Additional Time Off for Fertility Treatment and Neonatal Care
Working Parents Support Group
Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/

Weetabix

We are Weetabix. Home to the UK’s favourite breakfast cereal.Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career.Weetabix Food Company is a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Founded in 1932

Kettering, England, GBR

921 employees (51 in marketing)

www.weetabixfoodcompany.co.uk