Brand Manager (Retail Core Menu)
Woking, Bracknell Forest, UK (Hybrid)
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the commercial strategy for KFCs core menu, guiding pricing, portfolio, and merchandising while partnering with Marketing, Commercial, Finance, Operations and Consumer Insights to translate data into growth.
- Own core menu strategy and drive profitability
- Lead portfolio, pricing and merchandising decisions
- Collaborate across cross-functional teams to turn insights into action
Job Description
Responsibilities
- Core Menu Strategy: Own the commercial strategy for KFC's core menu, using customer insight, market trends and performance data to drive growth, improve profitability and keep our menu relevant.
- Pricing, Ranging & Portfolio Optimisation: Lead decisions around menu architecture, pricing, product ranging and portfolio reviews, making sure we're offering the right products, at the right price, in the right places.
- Customer Experience & Merchandising: Shape how our menu comes to life across every customer touchpoint, from kiosks and drive-thrus to delivery and restaurants. You'll work to improve navigation, product visibility, conversion and average transaction value.
- Cross-Functional Leadership: Partner with teams across Marketing, Commercial, Finance, Operations, Digital and Consumer Insights to turn data into commercially successful action, building alignment and driving continuous improvement.
Requirements
- Experience in retail marketing, category management, commercial strategy or a similar commercial role.
- Strong commercial acumen, with the ability to use data and customer insight to drive decisions.
- Experience managing product portfolios, pricing, ranging or merchandising strategies.
- Confidence working across multiple stakeholders in a fast-paced, multi-site or consumer-facing business.
- A proactive, delivery-focused mindset with the ability to balance strategy and execution.
Preferred
- Experience within restaurants, retail, FMCG or franchise businesses would be a real advantage, but isn't essential.
- You're naturally curious and commercially minded.
- You enjoy understanding why customers behave the way they do and using insight to make better decisions. You're equally comfortable analysing performance data, challenging thinking and collaborating with cross-functional teams to make things happen.
- Most importantly… a true KFC believer
Benefits
- Hybrid working from our Woking RSC (just 24 mins from London). Our Marketing team come into the office on Tuesdays and Wednesdays every week.
- Up to 11% company pension contributions
- Fri-Yay finishes at 1pm every Friday
- 25 days’ holiday (plus bank hols) a
- 5 Live Well Days a year, just for you
- Bonus scheme linked to company & personal performance
- Private healthcare, Digital GP access & mental health coaching
- Enhanced parental leave and flexible return options
- Study support, income protection, life cover & more
- And yes - 25% off the chicken
KFC
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
