Responsibilities

• Build and enhance the digital and social presence of the organisation
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
• Develop and launch brand campaigns, in line with strategy to drive the brand vision
• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
• Develop market intel and research competitors to be proactive/market responsive

Requirements

• Degree educated, ideally in marketing, business or healthcare
• 3 to 5 years in brand, product or account management experience within wound care, healthcare or medical devices
• NHS experience is essential
• Experience of working in a fast growth environment
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
• Data-driven, analytical and curious with excellent attention to detail
• Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills

Benefits

• A chance to make a significant impact on healthcare outcomes for patients and clinicians
• Competitive Base Salary: £40,000-£50,000
• Annual bonus
• Equipment: Laptop, mobile phone
• Benefits: Pension scheme, private medical cover, life assurance, 25 days annual leave (excluding bank holidays), eye test allowance and company sick days
• Employee Assistance Programme: Wisdom Wellbeing
• Employee discounts: Bright Exchange
• Access to online GP Services 24/7 via Livi