Responsibilities

• Content engine & calendar - build and run the cross-brand content calendar (organic social, campaigns, on-site and blog/SEO) with a steady, high-quality flow feeding every channel.
• Creative production - lead photo and video shoots end to end: planning, logistics, suppliers, budgets and teams, from brief to final delivery.
• Brand consistency - own brand guidelines, tone of voice and positioning across the portfolio.
• Integrated campaigns - plan and deliver brand and social campaigns across consumer and trade audiences.
• Team & agencies - manage and develop the social/content team; own briefs, relationships and commercial terms with paid-social agencies.
• Commercial ownership - own the content and production budget, and decide what's produced in-house vs outsourced.
• Hiring & team growth - recruit, onboard and develop new social/content team (in-house and freelance) as we continue to scale.
• Community management - oversee our community of sponsored artists and piercers, guiding the team on outreach, relationships and content collaborations.