Responsibilities

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

Requirements

• Extensive senior-level experience leading marketing, brand, communications, or campaign activity within a complex organisation. Experience of digital services is desirable.
• Proven experience in developing and executing successful communication strategies and engaging audiences effectively.
• Demonstrable experience in delivering high-impact campaigns using various channels, including paid, no-cost, and low-cost options.
• Excellent written and verbal communication skills, with the ability to produce compelling briefings and strategic advice quickly.
• Strong project management skills, capable of managing multiple projects and deadlines simultaneously.
• In-depth knowledge of market research, insight techniques, KPI evaluation, and data-driven performance optimization.
• Experience in writing business cases and procuring marketing/communications services.
• Change management experience and a strong interest in financial wellbeing.

Preferred

• Experience of digital services is desirable
• Change management experience and a strong interest in financial wellbeing

Benefits

• Generous Annual Leave – 30 days plus Bank Holidays
• Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan for season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye tests & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick pay