Responsibilities

• Developing the activation strategy for HC-led events across our retail stores, cafés, pop-ups, lock-ins and other spaces.
• Defining the audience, objectives, KPIs and positioning for each activation.
• Creating and managing an annual activation calendar aligned to the wider Marketing plan.
• Identifying and securing relevant event spaces and ensuring each event has a clear purpose and engaging content.
• Developing strategies to maximise audience bookings and participation, with the ambition for our events to sell out.
• Creating activation plans for VIP.ME events, working closely with the Loyalty team and retail teams.
• Developing a train-the-trainer approach to equip our store teams with the skills and knowledge to deliver their own customer sessions and lock-ins.
• Creating practical, templated toolkits that enable stores and other teams to deliver local events consistently and to a high standard.
• Ensuring event materials, customer invitations and content are aligned with the Marketing plan and appropriate data governance.
• Maintaining high brand, governance, health and safety standards across all activations.

Requirements

• 5+ years’ experience in event management, brand activation or a similar role.
• A proven ability to develop creative event ideas and turn them into practical, well-executed experiences.
• A strong understanding of how to bring brand stories to life through events and create fun, engaging experiences for customers.
• Excellent project management and organisational skills, with the ability to manage multiple activations and priorities.
• A proactive, self-starting approach, with the confidence to work independently while collaborating effectively with wider teams.
• Strong communication and stakeholder management skills.
• A passion for creating memorable customer experiences and bringing people together.

Preferred

• Experience managing event budgets and delivering against commercial targets.
• Experience writing business cases and securing approval for events or activation programmes.
• Experience working within a retail, customer experience, marketing or consumer brand environment.

Benefits

• 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.