Responsibilities

• Develop integrated paid media strategies aligned to client objectives and go-to-market priorities.
• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
• Build detailed media plans, including budgets, forecasts, and performance projections.
• Define KPIs, measurement frameworks, and expected business outcomes.
• Ensure paid media is fully integrated within broader campaign and programme planning.
• Act as a trusted media advisor to clients, providing clear, data-led recommendations.
• Present media strategies, plans, and performance insights with confidence and clarity.
• Translate media performance into commercial impact, supporting ROI-driven discussions.
• Partner closely with account teams to align media activity with wider client strategy.
• Work closely with global media activation partners to brief, manage, execute and optimise campaigns.

Requirements

• Strong understanding of the B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data-driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly LinkedIn.
• Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.
• Ability to translate performance data into commercial insights and recommendations.
• Confident client-facing communication and presentation skills.
• Strong commercial awareness and budget management capability.
• Ability to balance strategic thinking with practical delivery requirements.
• Curious and proactive in exploring new media channels and innovations.

Preferred

• Experience in a B2B agency environment.
• Experience working with enterprise, technology, or professional services clients.
• Strong understanding of audience targeting in B2B environments.
• Familiarity with attribution models, reporting frameworks, and performance measurement.
• Experience collaborating with media buying or activation teams.
• Knowledge of global media planning considerations.

Benefits

• 🏖️ Time Off & Flexibility – Generous time off & paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• 💙 Health & Wellness – Comprehensive benefits and free premium access to the Calm app for relaxation and mindfulness.
• 💰 Financial Security – Pension with company match.
• 📚 Learning & Growth – A professional development fund (£500) and continuous learning programs to invest in your career.
• 💻 Tech & Perks – Company-provided laptop & accessories, Chat GPT Enterprise access, monthly Wi-Fi & mobile phone allowance (depending on the role).