B2B Marketing Manager HYROX365 (d/w/m) at HYROX | London, UK

HYROX

B2B Marketing Manager HYROX365 (d/w/m)

London, UK (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end B2B content engine across social, partner, and education channels to drive engagement and pipeline, translating product updates into clear value for coaches and gym operators.

Strategy & Channel Ownership: Set and govern content offerings for LinkedIn, Instagram, and partner newsletters to align with conversion goals.
Content Production: Create case studies, success stories, and long-form guides, turning Academy material into high-converting video snippets.
Analytics & Reporting: Build a performance framework to measure engagement and content-driven conversions, guiding investment decisions.

Job Description

Responsibilities

Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
Content Production: Produce high-quality case studies, success stories, and long-form guides. You conduct interviews with industry figures and transform Academy content into high-converting video snippets.
Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data-informed decisions on content investment.
Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.

Requirements

Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription-based environment.
Seniority: You operate at a Manager to Senior Manager level.
Technical Skills: Proven ability to own end-to-end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
Communication: Excellent written English with a confident editorial voice (C-Level/Fluent). German is a plus.
Mindset: Curious, inquisitive, and up-to-date with industry trends. You are a skilled interviewer who can find the story worth telling.
Collaboration: Comfortable working in a "hands-on" capacity.
Location: Based in Hamburg or London.
Language: English (C-Level); additional languages are a plus.

Benefits

5% matched pension
Vitality Healthcare
Subsidised gym membership
Fun team environment
Chance to grow with the biggest current fitness trend
Discounts in all of our HYROX stores

HYROX

HYROX is a new global fitness race designed for any and every fitness enthusiast. The one-day events take place in large arenas and are comprised of 8 x 1km runs and 8 functional fitness stations. Each competitor has his/her own personal completion time to compare to everyone else around the world and improve upon in subsequent events similar to a runner in a marathon.

Founded in 2017

Hamburg, Hamburg, DEU

444 employees (78 in marketing)

HYROX.com