B2B Marketing Lead

London, UK (Hybrid)

£60K/yr – £70K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own multi channel B2B and partner marketing to drive referrals and revenue, while building onboarding and content supply for partners and managing a provider referral program with education content.

  • Partner and Affiliate Programs: onboarding, content supply, and ongoing partner enablement.
  • Referral Campaigns: raise awareness with GPs, AHPs, and specialists and drive portal/API adoption.
  • Attribution & Sales Enablement: connect marketing to referral volume and revenue with RevOps and supply Sales with effective collateral.

Job Description

Responsibilities

  • Building and executing marketing programmes across all core referrer types, from awareness through to referral and retention
  • Owning the partner and affiliate marketing programme, developing a content supply model that keeps partners engaged and equipped to promote Scan.com to their users, and building an onboarding programme for new partners
  • Running our referring provider programme, raising awareness of Scan.com among GPs, AHPs, and specialist consultants, and driving adoption of the referral portal and API integration through targeted campaigns and educational content
  • Building our thought leadership programme, producing and distributing content that keeps Scan.com credible and visible at the right levels
  • Commissioning and shaping B2B content (case studies, white papers, educational guides)
  • Planning and executing B2B events and webinars, managing logistics, content, speaker sourcing, and follow-up
  • Working with RevOps to build attribution reporting that connects marketing activity to referral volume, pipeline, and revenue
  • Keeping Sales enabled: collateral, campaign support, feedback loops, and a clear view of what is working
Scan.com logo

Scan.com

Scan.com is transforming diagnostic imaging, a $500B+ global market, by rebuilding its outdated infrastructure from the ground up. Having built the UK’s largest marketplace for self-pay MRI scans, we’re now scaling at breakneck speed to become the world’s leading medical imaging platform.Our mission is clear: make medical imaging radically accessible—because early, efficient diagnostics save lives. Inefficiency shouldn’t cost lives.By integrating fragmented imaging providers, payers, and technology into a seamless, modern ecosystem, we’re creating an effortless, patient-first experience that improves healthcare outcomes globally.Backed by top-tier VCs across the US & Europe, we’ve raised $50M+ to date and are just getting started.Join us as we redefine the future of medical imaging.

Founded in 2017
London, England, GBR
128 employees (7 in marketing)