B2B Creator Partnerships Lead

London, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize end-to-end B2B creator partnerships, balancing dealmaking, briefings, and cross-client program execution to deliver platform-native content at scale while preserving trust and client satisfaction.

  • Sourcing & matching: identify creators based on audience, credibility, and platform fit.
  • Campaign management: coordinate timelines, approvals, deliverables, and reporting across clients and creators.
  • Efficiency through AI: apply automation and smart SaaS to scale operations without sacrificing human touch.

Job Description

Responsibilities

  • Sourcing and matching creators to campaigns based on audience, credibility, content style and platform fit
  • Managing relationships and negotiating partnerships with B2B creators, thought leaders and industry executives
  • Briefing creators and helping shape strong platform-native content ideas
  • Navigating creator requests, feedback and campaign changes proactively and professionally
  • Managing multiple creator campaigns simultaneously from kickoff through to reporting
  • Coordinating timelines, approvals, deliverables and communication across clients and creators
  • Supporting client communication and helping maintain a high standard of service and trust
  • Contributing strategic thinking and platform insights during campaign planning and execution
  • Improving and documenting operational workflows as the agency grows
  • Using AI, automation and smart saas intentionally to improve efficiency

Requirements

  • Have years of experience working in influencer marketing, creator partnerships, podcasts or social-first marketing campaigns
  • Naturally think a few steps ahead
  • Care deeply about details because you understand details affect trust
  • Know when to escalate a problem and when to solve it yourself
  • Are excited by AI tools and operational efficiency, but don’t believe AI replaces good judgement
  • Have strong instincts for social content
  • Have probably found yourself informally “running the room” before, even without being the most senior person there

Preferred

  • Have experience working in B2B marketing or with B2B & technology brands
  • Understand LinkedIn as a creator and distribution platform, not just a corporate social network
  • Have worked with founders, creators, agencies or fast-growing startups
  • Have an interest in AI, media, internet culture or the future of marketing
  • Have your own online presence, personal brand or creative side project

Benefits

  • Work directly with experienced founders building the UK’s fastest-growing B2B creator marketing agency
  • Be part of an industry still early enough to shape, not just participate in
  • Flexible working arrangements – open to custom schedules that work for you
  • Quarterly professional development & wellness budget
Custom Influence logo

Custom Influence

The old adage ‘people buy from people’ is never more true than in the world of influencer marketing. And never more important than when viewed through a business to business lens.B2B influencer marketing is about partnership and collaboration thatreaches relevant online communities and increases share of voice. We help to bridge the gap between brand and decision maker through customised influencer programs. Our mission is not only to demonstrate the power of influencer marketing, but lead the way in its expansion.

Founded in 2022
London, England, GBR
3 employees

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
42.7%
Direct
36.1%
Referral
13.5%
Social
4.4%
Paid
1.7%

Headcount Trend

Current headcount: ~3