B2B Content / Copywriter (Mid-Senior)

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own long form B2B content and thought leadership that fuels campaigns and executive narratives across LinkedIn-first channels.

  • Lead the creation of long-form assets (white papers, reports, executive interviews) and steer editorial narratives for campaigns
  • Translate technical topics into clear, compelling storytelling that supports commercial goals and audience resonance
  • Collaborate with strategists and creatives to shape narratives from brief to execution and deliver executive profiling

Job Description

Responsibilities\n
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  • Lead the development of long-form B2B content including white papers, reports, feature articles, executive interviews and thought leadership
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  • Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
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  • Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
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  • Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
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  • Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
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  • Create social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
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  • Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
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  • Support brands in developing more culturally relevant and contemporary B2B communications
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  • Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
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  • Contribute to pitches, campaign proposals and strategic narrative development
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\nRequirements\n
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  • Proven experience developing high-quality long-form B2B content and thought leadership
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  • Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
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  • Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
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  • Strong understanding of B2B audiences, brand positioning and commercial storytelling
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  • Ability to move confidently between long-form editorial, campaign messaging and social content
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  • Experience creating LinkedIn-first content and executive thought leadership
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  • Strong attention to detail and editorial rigour
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  • Comfortable working collaboratively within creative and strategic teams
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  • Named in Campaign Magazine\'s Best Places to Work 7 years running
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  • Hybrid working - 2-3 day in the office per week
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\nBenefits\n
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  • Private Healthcare & Life Insurance, 25 Days+ Holiday
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  • Team Mini breaks in the UK and abroad, Regular Socials
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  • Culture: Open, Engaged & Inspirational
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  • Hybrid working - 2-3 day in the office per week
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eight&four logo

eight&four

A full service social & content agency fuelled by talent & tech, navigating the complex world of digital communications for 16 years. Our mission is to reach social & content maturity to build power for brands, embracing technological opportunities. Based in London, we work globally with B2C and B2B brands. We have an excellent benefits package and a culture built on high standards, mutual support and loving what we do. To prove it, we've been named in Campaign’s Best Places to Work 6 years running.

Founded in 2008
London, England, GBR
74 employees (46 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
54.5%
Direct
32.7%
Referral
7.5%
Social
4.1%
Paid
1.2%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
28 (38% of company)