Responsibilities

• You will develop and maintain a comprehensive audience framework that enables effective targeting and personalization across marketing channels, creating audience taxonomy and segmentation models, defining audience criteria and selection rules, documenting audience definitions, ensuring alignment with business objectives, and maintaining an audience governance framework.
• You will design, build, and optimize customer segments using data from multiple sources, creating audience segments in CDP/DMP platforms, building lookalike and propensity-based audiences, developing behavioral and intent-based segments, and optimizing audience definitions based on performance.
• You will analyze audience performance across campaigns and channels to identify improvement opportunities, monitoring campaign performance by audience, analyzing audience overlap and saturation, identifying high-performing characteristics, recommending refinements, and creating performance dashboards.
• You will collaborate with marketing, CRM, and digital teams to translate audience requirements into effective targeting strategies, while partnering with data science and analytics teams to incorporate advanced modeling and insights into audience development.
• You will ensure audience data quality, compliance with privacy regulations, and ethical use of customer data, monitoring data quality and completeness, ensuring compliance with privacy requirements, implementing consent-based strategies, and advocating for responsible practices.
• You will drive innovation in audience strategies by staying current with industry trends, testing new approaches, implementing best practices, piloting innovative solutions, and sharing learnings across the organization while developing documentation, training, and guidelines to enable effective use of audiences.

Requirements

• A Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience in audience management or marketing analytics.
• You have proven experience in audience management, marketing analytics, or CRM that demonstrates your strong understanding of customer segmentation and targeting strategies.
• You have experience with audience platforms such as CDP and DMP, along with marketing automation tools, data analysis and visualization techniques, and excellent analytical thinking and problem-solving skills.
• You have strong communication skills that enable you to translate complex concepts for different stakeholders, while your understanding of marketing channels and campaign execution ensures your audience strategies align with business objectives.
• You have knowledge of data privacy regulations and ethical data use, ensuring you maintain compliance and advocate for responsible audience practices across all initiatives.
• Experience in travel, hospitality, or e-commerce industries would be advantageous, bringing valuable context to our audience management challenges.

Preferred

• knowledge of SQL or other data query languages
• experience with personalization technologies
• understanding of machine learning and predictive modeling concepts
• experience with A/B testing and experimentation
• knowledge of customer journey mapping and lifecycle marketing
• experience with multiple marketing channels
• understanding of attribution models and marketing measurement
• Experience in travel, hospitality, or e-commerce industries would be advantageous

Benefits

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.