Responsibilities

• Design and deliver a full calendar of inbound engagement events, including open days, offer-holder events, campus tours, webinars, and conversion-focused experiences
• Ensure each event is deliberately structured to support progression through the student journey, with clear conversion objectives and measurable outcomes
• Coordinate event hosting by Student Ambassadors, recruitment, registry and academic staff as appropriate to the event
• Continuously review and refine event formats to improve engagement, attendance, and conversion performance
• Lead all marketing activity for events, including CRM email campaigns, landing pages, booking journeys, and promotional communications, collaborating with the Digital Lead on paid media
• Develop compelling messaging and creative assets in collaboration with the Digital Content Creator and Digital Marketing Lead
• Ensure consistent application of brand guidelines across all event communications and materials
• Own the production of all event and recruitment collateral, including printed materials, branded merchandise, prospectus support materials, offer packs, welcome materials, and conversion mailers
• Manage budgets associated with physical collateral production, ensuring cost efficiency and quality control
• Oversee supplier relationships and production timelines for all print and physical outputs, in compliance with brand and supplier guidelines
• Develop and deliver targeted engagement activity for school counsellors, alumni, and industry partners to strengthen institutional reach and reputation
• Support relationship-building initiatives that contribute to long-term recruitment pipeline development
• Support International Recruitment and Domestic and Widening Participation recruitment Teams with outbound activity, including school visits, UCAS fairs, and external events
• Ensure all outbound materials, presentations, and collateral meet brand standards and are consistent with institutional messaging frameworks
• Act as a brand guardian for all externally facing recruitment activity
• Build and manage CRM-driven event journeys, including invitations, reminders, follow-ups, and conversion-focused nurture communications
• Support segmentation and audience targeting in collaboration with the Digital Marketing Lead
• Ensure event data and engagement metrics are captured accurately to support reporting and optimisation
• Monitor and evaluate event performance, including attendance, engagement, conversion impact, and cost effectiveness
• Provide insight and recommendations to improve future event performance and audience engagement

Requirements

• Bachelor’s degree or equivalent experience
• Experience in events, marketing, or student recruitment environments
• Strong experience delivering end-to-end events, including planning, marketing, delivery, and evaluation
• Experience using CRM systems to manage event journeys, email communications, and audience segmentation
• Strong understanding of digital and email marketing for event promotion and conversion
• Experience working with brand guidelines and compliance frameworks (CMA, UKVI, where relevant)
• Strong organisational skills with the ability to manage multiple events and competing priorities simultaneously
• Experience coordinating external suppliers and managing production timelines and budgets for physical collateral
• Strong communication skills with the ability to engage confidently across diverse stakeholder groups
• Strong audience awareness with an understanding of engagement and conversion principles
• Ability to interpret performance data and use insight to improve future activity
• Commercial awareness with an understanding of cost, value, and return on investment in event delivery
• Strong stakeholder management skills across internal and external partners

Preferred

• Experience in higher education marketing, recruitment, or student engagement environments
• Experience working with international student recruitment campaigns or multi-market audiences
• Experience managing open days or large-scale recruitment events in a complex stakeholder environment
• Understanding of lifecycle marketing principles and student conversion journeys
• Experience supporting digital campaign activity alongside paid and organic channels