Assistant Marketing Manager

Melton Mowbray, Rutland, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own and coordinate the end-to-end marketing plan for YOPPS, aligning brand and commercial goals across social, website/ecommerce, and email to drive engagement and conversions.

  • Social: plan, copy, publish, and manage community with a hands-on execution mindset.
  • Website & Shopify: optimize performance and user journey to lift conversion rates.
  • Email & audiences: build campaigns and segment databases to deepen customer engagement.

Job Description

Responsibilities

  • Lead the execution of the YOPPS annual marketing plan, supporting brand and commercial objectives
  • Manage and deliver engaging social media content, including planning, copywriting, publishing and community management
  • Oversee website performance and e-commerce activity (Shopify), optimising user journey and driving conversion
  • Plan and execute email campaigns and build customer engagement through database growth and segmentation
  • Support campaign delivery, PR, NPD launches and events, working with internal stakeholders and external agencies

Requirements

  • Experience in a marketing role with a strong focus on digital, social media and website management
  • Proven ability to create engaging content, including copywriting and basic design or video assets
  • Experience working with e-commerce platforms (e.g. Shopify) and analysing performance data
  • Strong organisational skills with the ability to manage multiple projects and meet tight deadlines
  • Confident communicator with experience working cross-functionally and managing external agencies

Benefits

  • Enhanced pension scheme
  • Private health scheme
  • Employee discount scheme
  • Experience annual pay reviews
  • Profit related pay
  • Unlock your potential through training and growth opportunities
Samworth Brothers logo

Samworth Brothers

At Samworth Brothers our business is food with our quality chilled and ambient products enjoyed by millions of people across the UK every day. We employ over 12,500 people operating from well invested and modern food manufacturing sites. Our consumer brands include the No 1 Cornish pasty favourite, Ginsters, the iconic malt loaf, Soreen, the West Cornwall Pasty Co, Dickinson & Morris and Higgidy.

Melton Mowbray, England, GBR
2.8K employees (162 in marketing)

Traffic Signals

Monthly Visitors
39.7K
Traffic Source Mix
Search
44.3%
Direct
37.7%
Referral
12.2%
Social
3.7%
Paid
2%

Headcount Trend

Current headcount: ~2.8K

Recent News

Samworth Brothers logo

Assistant Marketing Manager

Samworth Brothers · Melton Mowbray, Rutland, UK · On-site