Responsibilities

• Managing the day to day campaign planning and set up, working closely with agency partners for both media and creative
• Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results
• Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps
• Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets
• Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms
• Providing technical expertise within the team on ad platforms and feed management
• Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business
• Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e. Smartly).

Requirements

• Experience with the use of CM360, DV360, GA4, Smartly and media ad platforms (inc. Meta, Pinterest, Google Ads)
• Experience managing an external agency
• Ability to manage feed based marketing activity, making optimisations to the feed & briefing relevant development work required
• Ability to report on digital marketing metrics & using the data to make optimisation decisions (including A/B testing)
• Briefing creative requirements aligned to platform best practices
• Ability to set up, manage & optimise campaigns within Meta, Pinterest, TikTok ads manager
• Strong understanding of digital media measurement
• Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation
• Proactive & curious about digital marketing and the future of digital platform
• Collaboratively able to work within digital and other business functions

Preferred

• Room to grow

Benefits

• 23 days holiday, plus the option to buy up to 5 more
• Enhanced parental leave
• Health cash plan from £2 a month, with everyday cashback
• Employee Assistance Programme for support when you need it
• Extras like flu vouchers, menopause support and health check
• Pension with company contributions
• Life assurance for peace of mind
• Sharesave scheme to save each month and invest in our future
• Structured induction from day one
• Access to our Learning Hub and skills workshops