Assistant Brand Manager

Woking, Bracknell Forest, UK (Hybrid)

£28K/yr – £30K/yrEntry Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own brand governance and cross-functional execution for a TOMY portfolio, driving planning, asset creation, and performance reviews.

  • Brand Planning & Governance: Shape annual plans, asset creation, listings, pricing, promotions, and quarterly reviews.
  • Market & Performance Insight: Track listings, NPD, rate of sale, media, and competitive data; flag issues with leadership.
  • Go-to-Market Enablement: Prepare sales tools for launches, coordinate media, PR and social content, and support day-to-day brand activity.

Job Description

Responsibilities

  • Support the Senior Brand Manager in developing the annual marketing plan for specific brands from portfolio including asset creation
  • Be brand custodian & ‘voice’ of agreed brands internally and externally and implement brand plans
  • Assist with relevant brand management duties, including organisation of listings and availability, pricing exercises, promotional and distribution trackers and preparation of licensor quarterly business reviews as required
  • Assist in compiling findings from competitive reviews and sales performance data for the provision of business reviews / strategic planning
  • Assist the Marketing Team with the general day to day implementation of brand and trade marketing activity
  • Work with the Marketing and Sales Teams to co-ordinate the preparation & provision of sales tools for new product launches, including preview presentations
  • Monitor brand performance including listings, NPD, rate of sale, media, instore activation, and identify & deliver corrective action with the support of your line manager
  • To be aware and own communication on any critical path & product information changes and to share this with the European Sales & Marketing teams
  • Deliver appropriate marketing communications duties, including media planning, PR activities and social media content development & execution for relevant brands
  • Preparation of competitor / market reviews in response to business / product opportunities as and when they arise

Requirements

  • Be educated to degree level or equivalent
  • Must have a minimum of 1 years experience or an FMCG/Toy Internship or industry placement
  • Be highly organized in their approach
  • Be highly proactive
  • Be skilled in Microsoft Word, Excel and PowerPoint

Benefits

  • Casual dress
  • Company pension
  • Cycle to work scheme
  • Employee discount
  • Free parking
  • On-site parking
  • Referral programme

TOMY UK

TOMY UK CO., LTD. is a wholesale company based out of HEMBURY HOUSE PYNES HILL RYDON LANE, EXETER, United Kingdom.

Exeter, England, GBR
2 employees

Headcount Trend

Current headcount: ~2

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