Responsibilities

• Develop and deliver the customer engagement plan for App and Loyalty, driving app usage, customer frequency and market share growth.
• Partner with Brand Marketing teams to create and activate loyalty campaigns that increase customer engagement across Greene King's brands.
• Lead the customer launch and activation of new app features, loyalty propositions and customer initiatives.
• Review and optimise customer journeys, ensuring App and Loyalty are fully embedded within brand marketing plans and customer experiences.
• Create loyalty marketing communications and channel activation best practice that support customer acquisition, engagement and retention.

Requirements

• Proven marketing experience, including delivering complex multi-channel campaigns within a customer-focused environment.
• Strong project management skills with the ability to coordinate multiple stakeholders and priorities.
• Experience working cross-functionally to deliver commercial and customer outcomes.
• The ability to translate customer insights and data into effective marketing activity and engagement strategies.
• Excellent communication and stakeholder management skills, with the confidence to influence and present to senior leaders.
• Ideally, experience within hospitality, retail or a multi-site consumer business, alongside a marketing degree, CIM qualification or equivalent.

Preferred

• Experience within hospitality, retail or a multi-site consumer business

Benefits

• You’ll receive a competitive salary, pension contribution as well as:
• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…