Analyst, B2B & Product Marketing at Mastercard | London, UK

Mastercard

Analyst, B2B & Product Marketing

London, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Support Mastercard’s network marketing by executing campaigns and content, shaping assets, aligning to brand, adapting narratives regionally, planning events, coordinating messaging, and turning competitive insights into GTM materials.

Campaigns & content execution: drive integrated campaigns and content programs aligned to regional needs.
Events & engagement: plan and deliver industry events and customer engagements, coordinating materials and post-event performance.
Insights & digital: gather competitive intelligence, inform GTM messaging, and optimize content for search and digital channels.

Job Description

Campaigns & content execution: drive integrated campaigns and content programs aligned to regional needs
B2B marketing for Network Products: support execution of marketing activity for Network Products
Asset development: contribute to thought leadership, case studies, and sales enablement materials
Brand alignment: ensure Mastercard brand and messaging frameworks are followed
Regional narratives: adapt global narratives for regional and market needs
Events planning & engagement: support planning and delivery of industry events, forums, and customer engagements
Content coordination for events: coordinate event content, messaging and materials with internal stakeholders
Post-event engagement & reporting: contribute to pre- and post-event activities, including engagement and performance reporting
Competitive intelligence & insights: gather intelligence and market insights to inform GTM and messaging
Digital marketing & SEO: support SEO/AEO initiatives and optimize digital content based on audience and search behavior

Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014

Purchase, New York, USA

45K employees (2,376 in marketing)

www.mastercard.com