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Imperial College London logo
3 days ago

Marketing Officer (Performance and Affiliate Marketing)

Imperial College London

London, UK (Hybrid)Full time£41K/yr – £46K/yr
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Digital Marketing Manager - Affiliates

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Affiliate Marketing Executive

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Wolverhampton, UK (On-site)Full time£25K/yr – £50K/yr

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5 jobs
Imperial College London logo

Marketing Officer (Performance and Affiliate Marketing)

Imperial College London

London, UK (Hybrid)

£41K/yr - £46K/yrIn-houseFull-timeMid level
3 days ago
Awin AG logo

Affiliate Marketing Account Consultant (f/m/d)

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London, UK (Hybrid)

In-houseMid level
7 days ago
HelloFresh logo

Junior Affiliate Marketing Manager

HelloFresh

London, UK (Hybrid)

In-houseIntern/new grad
2 weeks ago
RS Group logo

Digital Marketing Manager - Affiliates

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London, UK (Hybrid)

In-houseMid level
3 weeks ago
The Big Phone Store logo

Affiliate Marketing Executive

The Big Phone Store

Wolverhampton, UK (On-site)

£25K/yr - £50K/yrIn-houseFull-timeMid level
4 weeks ago
Imperial College London logo
Imperial College London

Marketing Officer (Performance and Affiliate Marketing)

London, UK (Hybrid)

£41K/yr – £46K/yrMid LevelFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and manage performance and affiliate marketing campaigns to drive leads, applications, and enrollments for Imperial Business School, from planning and execution through analysis and optimization, in collaboration with a media agency and internal stakeholders.

  • Plan, execute and analyse paid media and affiliate campaigns across multiple channels.
  • Collaborate with the media agency and report on performance using GA4 and other tools.

Job Description

Responsibilities

  • As the Marketing Officer (Performance & Affiliate Marketing), you will support the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising – Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns that generate leads and applications aligned to Imperial Business School’s targets of attracting high-calibre students from around the world.
  • You will create and implement marketing campaigns for the Business School’s brand and degree programmes (MBA, MSc and PhD), and report on their success.
  • You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments.
  • Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into our CRM (HubSpot), and you will retarget existing contacts with aspirational media campaigns.
  • You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship.
  • You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance.

Requirements

  • A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
  • Experience in planning, implementing and analysing performance marketing campaigns.
  • Significant experience in coordinating paid social media campaigns.
  • Experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
  • Experience in strategic media planning including developing briefs and audience targeting.
  • Experience of using Google Analytics (GA4) and providing reports on marketing performance using a range of marketing analytics tools.
  • Experience of writing copy for multiple audiences and mediums.
  • Experience of prioritising tasks and managing a busy workload successfully to ensure that deadlines and targets are met.
  • Comprehensive understanding of the digital marketing landscape, performance marketing tactics, and metrics.
  • Excellent written communication skills including writing and editing for the web, email marketing and social media

Benefits

  • The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
  • Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes).
  • Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
  • Interest-free season ticket loan schemes for travel.
  • Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing .
Imperial College London logo

Imperial College London

4.3 Glassdoor

Consistently rated in the top 10 universities in the world, Imperial College London is the only university in the UK to focus exclusively on science, medicine, engineering and business.At Imperial we bring together people, disciplines, industries and sectors to further our understanding of the natural world, solve major engineering problems, lead the data revolution and improve health and well-being.

Founded in 1907
London, England, GBR
18K employees (381 in marketing)
www.imperial.ac.uk
87% recommend to a friend
83% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.3K
Traffic Source Mix
Search
52.5%
Direct
38.2%
Referral
6.6%
Social
0.7%
Paid
1.8%

Headcount Trend

Current headcount: ~18K

Marketing Team

Marketing Team Size
381 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$35.4M
Last Raise
$30M
Grant, 2 years ago

Funding History

  • Oct 2024
    Grant
  • Jun 2024
    Grant • $30M
  • May 2024
    Grant

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