Responsibilities

• Work with sales, sales operations, inventory management and account managers to implement ad campaigns on WebMD websites, mobile apps, tablet apps, and video.
• Monitor campaigns throughout their lifecycle, following up with clients and vendors on issues as needed.
• Optimize campaigns, including reviewing delivery reports and making suggestions for improved performance.
• Utilize reports to troubleshoot technical and delivery issues impacting campaigns and work with production managers on fixes and leveraging high traffic assets.
• Provide reporting information to sales, account management, marketing programs and clients as needed.
• Assist in architecting new products, tools, and processes to increase revenue.
• Revise delivery prioritization schema based on relative needs for products and clients.
• Recommend changes to improve operational processes and safeguard advertising, privacy, credibility, and integrity policies.

Requirements

• Candidate should have a bachelor’s degree or equivalent experience working in an online ad campaign environment, whether at a publisher or agency, and preferably in a role requiring a facility with spreadsheets and extensive interaction with co-workers and clients. The individual must be excellent with numbers, pay close attention to detail, and have strong self-organizational abilities.
• Excellent Communication Skills: being a primary contact for sales, need to be able work well with others in a support role. With clients, this includes projecting a professional and helpful demeanor. Must convey an issue clearly, especially when it comes to describing a problem.
• Troubleshooting Skills: need to be able to analyze the components of an ad serving problem and get to its root cause, as well as providing necessary suggestions for resolution.
• Ability to Multi-task: specifically, need to know how to shift priorities on an on-going basis per need, while maintaining focus on client and customer needs.
• Initiative: whether in recommending steps for campaign optimization, notifying a rep or client of a campaign issue or making suggestions to streamline ad operations, taking initiative to get resolutions and make improvements will help make the sales process as efficient and productive as possible.

Preferred

• Experience in Google Ad Manager, Salesforce and 3rd party ad tag experience is preferred.