Responsibilities

• Develop and implement effective advertising and marketing campaigns in line with company objectives, brand guidelines, and target audience requirements
• Coordinate multiple marketing projects, campaigns, promotional activities, and events while ensuring deadlines, budgets, and quality standards are maintained
• Conduct market research and competitor analysis to identify industry trends, customer preferences, emerging opportunities, and areas for business growth
• Create and coordinate engaging marketing content for social media, websites, email campaigns, advertisements, brochures, presentations, and other promotional channels
• Prepare professional presentations, campaign reports, and marketing proposals using Microsoft PowerPoint for management, clients, and other stakeholders
• Collaborate with sales and business development teams to support B2B marketing initiatives, lead-generation activities, customer acquisition, and relationship-building efforts
• Monitor advertising and marketing performance using Microsoft Excel, analytics platforms, and relevant KPIs to evaluate results and recommend improvements
• Coordinate with graphic designers, content creators, agencies, and other creative professionals to produce high-quality advertising and marketing materials
• Manage marketing databases, digital platforms, software, and IT systems to improve campaign coordination, communication, reporting, and operational efficiency
• Maintain accurate and organized records of marketing activities, campaign schedules, budgets, supplier information, customer data, reports, and performance results

Requirements

• Excellent English communication skills with the ability to create clear, professional, and persuasive written and verbal marketing communications
• Proven experience in advertising, marketing, digital marketing, communications, or a related commercial environment
• Strong analytical and research skills with the ability to evaluate campaign performance, market information, customer behavior, and business opportunities
• Good working knowledge of Microsoft Excel, PowerPoint, Word, and other Microsoft Office applications used for marketing administration and reporting
• Strong organizational and coordination skills with the ability to manage multiple advertising campaigns, projects, priorities, and deadlines effectively
• Understanding of B2B marketing principles, lead generation, customer engagement, brand development, and promotional strategies
• Solid knowledge of digital marketing channels, social media platforms, content development, advertising practices, and relevant marketing technologies
• Creative thinking with excellent attention to detail and the ability to develop fresh ideas that support brand awareness and customer engagement
• Ability to work collaboratively in a fast-paced environment, adapt to changing priorities, and deliver high-quality marketing activities within agreed timelines