Responsibilities

• Report quarterly on the company's market position against competing recruitment agencies, and measure brand perception among students, parents and partner institutions through enquiry feedback, post-enrolment surveys and social listening
• Ensure advertising complies with UK advertising standards and UK GDPR, and that claims about courses, fees, entry requirements and outcomes are accurate and evidenced.
• Track demand by source country, subject and qualification level, and monitor visa, immigration and sector changes, adjusting the marketing approach accordingly
• Build the marketing plan for each intake (January, May, September), setting enquiry and application targets, student segments, key messages and brand positioning
• Set the channel mix across paid social, search, education portals, messaging apps, events and print, allocating budget by expected cost per enrolment
• Develop market-entry plans for new source countries and launch campaigns for new partner courses
• Run campaigns from brief to completion, managing designers, content writers, videographers and media suppliers
• Produce course adverts, landing pages, brochures, testimonial content and social assets, ensuring accuracy and consistency with partner institution branding
• Plan attendance at education fairs, open days, school visits and webinars
• Manage paid campaigns across Google Ads, Meta, TikTok and regional platforms, together with website content, SEO and conversion performance

Requirements

• Fluency in English with excellent communication skills to articulate ideas clearly and persuasively.
• Proven experience in marketing, B2B (business-to-business) marketing preferred, with a focus on strategic planning.
• Strong analysis skills for interpreting data and deriving actionable insights.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.
• Demonstrated leadership qualities with the ability to manage multiple projects simultaneously.
• Knowledge of IT systems relevant to marketing activities and project management tools.
• Exceptional time management skills to prioritize tasks effectively in a fast-moving environment.
• Organizational skills necessary for coordinating campaigns across various channels and teams.